Scouted/The Daily Beast/Oura Ring.
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Originally designed as a sleep tracker, over the years, ŌURA Ring has evolved its innovative design to monitor a broader scope of health and wellness to include dedicated fitness features like workout heart rate monitoring, overnight blood oxygen sensing, period prediction functionality, and so much more. The Gen3 Horizon Ring is already available in a slew of aesthetically-pleasing finishes and shades, including silver, gold, stealth, and black, but today ŌURA launched its most luxe finish yet: rose gold. The new style was launched in response to both increased market demand and countless ŌURA customer requests.
If you’re unfamiliar with the ŌURA rings’ technology allow me to further explain. Unlike other wrist wearables like the FitBit and Apple Watch, the ŌURA Ring is worn on your finger, which not only is more sleek and discreet, but it also tends to fit better, which yields more accurate readings. “The ring’s form factor was chosen because the finger provides a stronger heart rate signal than any other place on the body. The ring takes bio measurements directly from the arteries in the finger whereas smartwatches (or wrist wearables) sit on the top of the wrist, farther away from the arteries that are on the bottom of the wrist,” Karina Kogan, Chief Marketing Officer at ŌURA tells The Daily Beast. “The ŌURA Ring is the only research-validated wearable on the market that directly measures the arteries in your fingers (just like doctors do).”