Scouted/The Daily Beast/Shark Beauty.
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Unless you’ve been living under a rock (or are not on TikTok), you’re sure to have seen the seemingly never-ending slew of tutorials and reviews starring the prodigal Dyson AirWrap. As someone who did not hit the Christmas jackpot last year, I shelled out hundreds of dollars from my own pocket so I could finally get my hands on it earlier this year. And while it’s definitely a great product, the high price tag makes it significantly less of one. If you’re someone who could just not bring yourself to bite the bullet and press checkout, allow me to introduce you to what will no doubt become your new go-to: the Shark FlexStyle.
Similarly to Dyson, Shark is home to best-selling tech vacuums and other appliances—so we’re off to a good start already. Both companies’ extensive knowledge in this area has proven to have a huge payoff in the beauty space, but Shark pulls ahead in my book for a plethora of reasons. First off: price. As mentioned before, the AirWrap will cost you a pretty $600 a pop. That is, if you can even get your hands on it when it’s not out of stock. The newly launched FlexStyle on the other hand is more than half off, ringing in at just $250. When you purchase Shark’s latest drop, you get to choose between three dryer heads—with options including a flat brush, round brush, diffuser, style concentrator, and curling rods. Everyone has different hair types and therefore different needs, which is why this system pulls through in effectiveness and personalization.