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When Adidas terminated its relationship with Kanye West in the wake of his rampant anti-semitism, the company made one thing abundantly clear: they would “end production of Yeezy branded products, and stop all payments to Ye and his companies,” bringing an end to the “Adidas Yeezy business with immediate effect.”
But due to strange wording in the rest of the Adidas announcement, there’s a possibility that Adidas will still be able to change the branding on existing Yeezy designs, and sell them without West’s involvement or trademark. The Adidas partnership with West generated $1.7 billion in 2021: almost 7 percent of the company’s annual revenue.
With the loss of his share in the Adidas deal, which Forbes valued at $1.5 billion, West’s net worth dropped down to $400 million this week.