Young Rich List influencer Natasha Oakley suffers a BIG bust as she promotes her swimwear label on Instagram
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A leading Australian influencer recently featured on the AFR’s Young Rich List has been called out for an embarrassing social media gaffe.
Natasha Oakley, who has an estimated net worth of $63 million, posted a video this week promoting a new item from her bikini brand Monday Swimwear.
In the clip, she talked about how flattering the two-piece looked to her figure and also fueled its lasting benefits, but forgot to hide an inconvenient detail.
Tash Oakley, an Aussie influencer with an estimated net worth of $63 million who was recently on the AFR’s Young Rich List, has been sued for an embarrassing social media gaffe
“In all the right places and never digs,” Mrs. Oakley said, addressing the camera in the bikini. “And like all our Monday suits, it’s made from 100 percent recycled materials.”
She then abruptly dropped her perky voice and said to someone outside the camera, “Okay, that was 15 seconds.”
Ms Oakley quickly deleted the video after realizing she should have cut out the last few seconds – but it was already too late.
She posted a video this week promoting a new item from her swimwear brand, but forgot to edit the end of the clip where she tells someone off-camera, “Okay, that was 15 seconds.”
The clip was quickly reposted by Celebrity Spell Checkera popular Instagram account with 243,000 followers that addresses influencers about their mistakes.
Ms. Oakley, who grew up in Sydney but now calls Los Angeles home, gained a lot of followers when she started the blog ‘A Bikini A Day’ in 2012 with her best friend Devin Brugman as an outlet to share her favorite swimwear.
The website took off and the couple launched their own swimwear label, Monday Swimwear, followed by an activewear offshoot, Monday Active.
The clip was soon reposted by Celeb Spellcheck, a popular Instagram account with 243,000 followers that addresses influencers for their mistakes.
Ms. Oakley has since invested in other high-growth brands such as The Pilates Class and Emma Pills, and now has an estimated net worth of $63 million.
This was enough to earn her a spot on last year’s Young Rich List, compiled by The Australian Financial Review.
“Growing up in a beach town was a dream and certainly translated into my love and passion for the ocean, and later swimwear,” she previously said of her success.
‘As the daughter of two entrepreneurs, I have always had an entrepreneurial spirit. From an early age I knew I wanted to go into business and I feel so lucky to have found my niche.’
Ms Oakley, who grew up in Sydney but now calls Los Angeles home, launched her blog ‘A Bikini A Day’ in 2012 and two years later she started her own swimwear brand
Monday Swimwear was born in 2014, with an emphasis on fit and texture.
Ms. Oakley and Ms. Brugman have a detailed design process where each style fits multiple body types, not just scaling from one size.
‘We like to involve the customer as much as possible in our process. We are really vocal with our community and encourage them to be vocal with us,” said Ms. Oakley.
“We like to survey our customers often and take all appropriate comments into account when designing.”
The brand is suitable for cup sizes A to G and can be shipped worldwide, making it accessible to everyone.
She has since invested in other fast-growing brands such as The Pilates Class and Emma Pills, and now has an estimated net worth of $63 million, according to The Australian Financial Review
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