There’s no denying that every business must build a widely recognized brand image to succeed in the digital age. This starts with publishing a website, but it also relies on spreading a positive message to consumers who have an interest in your products. Fortunately, building a brand is easier through the use of social media websites.
Start by Creating a Recognizable Presence
Consumers are more likely to remember your brand when they can connect it with a single image. For that reason, you should put a great deal of thought into creating a brand logo that uses a unique color scheme. Your logo should be used as your main profile image on all your social media pages and featured prominently on your website. If you create promotional products, such as T-shirts and coffee mugs, put your logo on those items as well. Use your logo on any printed marketing materials you release to increase familiarity among consumers. When designing your logo, look for a digital artist or graphic design firm to assist you. A logo that looks more professional will help your brand stand out in a positive manner.
Focus on Your Niche
It can be easy to get distracted by everything you see online but avoid engaging in those issues. While you can address social or political issues that affect your primary demographic groups, you should focus most of your content on your brand and its products. Otherwise, you’ll gain a following that isn’t interested in your products, which can inhibit your marketing ROI. Keep your posts related directly to your brand. Think about the factors you want consumers to consider when they see your logo and generate posts relevant to those concerns. This will help you grow a following that is interested in your brand and products, and that will increase online engagement with your business.
Get Other Users to Promote Your Brand
Look for ways to get your followers to promote your business for you. Don’t be afraid to ask your followers to share your posts, and thank them when they do tag your business or post your links on their own pages.
You can also encourage consumer promotion by taking advantage of affiliate management solutions. Starting an affiliate marketing program will encourage consumers to share links to your brand’s products by promising them a passive income source. Since they will earn more by getting more clicks for your links, they will be motivated to market your brand’s products for you.
Create Relevant Content Consistently
Avoid posting memes and videos that don’t offer value to your followers. Instead, focus on creating posts that are informative while also engaging social media users. If you can impart some interesting or new information, there’s a better chance that other users will share your posts. Be sure you post on a consistent schedule as well. As you begin, post at different times of the day and night to see when your posts get the most engagement. This will teach you when to schedule your posts for maximum effect. Once you know when to post, stick with a regular schedule. Users will know when to expect new content from you, and that will prompt them to visit your social media pages at those times.
Give Back to Your Followers
Your brand’s reach will grow as you provide more reasons for users to follow your social media pages. A popular strategy is to ask users to submit photos of themselves using your brand’s products. Offer a free gift or a significant discount for the most creative submission. In addition to providing you with a source of more marketing content, you’ll increase your followers. Consider sponsoring raffles, live events, and other marketing campaigns that provide opportunities for consumers to win prizes and discounts. You can also offer discounts and deals exclusively to your social media followers. This will help you grow your pages as your brand generates more widespread recognition.
Conclusion
Keep in mind that implementing these tips involves more than a one-and-done process. Keep your social media pages updated for the most effective results and continue publishing content. Once you start neglecting your social media pages, your brand will suffer and you’ll sabotage the consumer trust you have built. Consistency and value are key to any brand-building exercise.