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Smokey Bear is supposed to communicate an important message about wildfire safety. But viewers were talking about his balloon at the Macy’s Thanksgiving Day Parade for a totally different reason this year: his looming, brawny, unsettling hotness.
As the giant floating bear floated over the streets of New York City Thursday, spectators took to social media to ask why the iconic shirtless character had been made to look unusually swole this year with particularly bulging pec muscles.
As one Twitter user write: “Since when is Smokey Bear Zaddy bait?” Another asked simply: “Why is Smokey Bear trying to look sexy?”