DuckDuckGo — a search engine and browser long associated with privacy and data protection — has announced a new feature that blocks one of the most common popups web users are likely to see: sign in with Google.
The company quotes Reddit (opens in new tab), Zillow (opens in new tab)and Booking.com (opens in new tab) like some sites that often present this popup from Google usually when the web pages are first loaded.
It says that, with its updated mobile apps or its Firefox, Chrome, Brave and Edge extensions, users will be “spared from these distracting and misleading pop-ups” in an effort to provide a “cleaner experience and more provide privacy”.
DuckDuckGo blocks Sign in with Google
However, according to DuckDuckGo, it’s more than just getting rid of annoying popups.
In a press release, the company explained that allowing Google to link your account to browsing history is yet another “other way for Google to track users without them realizing it,” to the point that a court case (opens in new tab) against the collection of browsing history, cookies and other site data.
DuckDuckGo thinks Google could present this to web developers as a “win-win”, allowing them to serve more relevant, targeted ads and generate more revenue for the websites. Google, in turn, would collect huge amounts of data.
The update is expected to roll out soon to iOS and Android versions of the browser, as well as the company’s extensions for many popular desktop computers. web browsers. It’s likely it will also be part of the full release of the macOS app, which is currently in public beta, and the Windows app, which is expected to reach public beta in the coming weeks.
Google has yet to respond Tech Radar Pro about the consequences of this change for business operations.
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