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Keep this page bookmarked for the latest tips to help you get the most out of Prime Day.
BRENDAN MCDERMID/Reuters/Insider
Amazon Prime Day 2022 will be held on Tuesday, July 12 and Wednesday, July 13.
The best early deals include big discounts on Amazon devices.
Ahead of the event, Amazon is offering more than $200 in store credit through various promos.
Amazon Prime Day, the online retailer’s massive annual two-day sales event, is just a few days away, and if you’re looking for everything you need to know to prepare for sale, you’ve come to the right place.
Not everything is on sale during Prime Day, but we’re gearing up for limited-time deals on thousands of products across categories like tech gadgets, kitchen essentials, home goods, and more.
While the official event starts at 3 a.m. ET on Tuesday, July 12, you don’t have to wait until then to score good deals. Early Prime Day deals are already available, and we’re collecting the best offers leading up to the big day.
As Prime Day arrives amidst a wave of inflation increasing the price of nearly everything in the US, we’re taking extra careful care to bring you the very best deals. Our team will be working around the clock to sift through all the deals to separate the most worthwhile from the junk. Read on for our full-scale coverage, along with the best tips to find what you’re looking for at the best prices.
Today’s best early Prime Day deals
For the latest coverage on early Prime Day deals, check out our guide to the best early Prime Day deals.
Early Prime Day Amazon deals
Amazon Fire TV Cube: $59.99 (50% off)Audible Premium Plus membership: Prime members get three months free. Amazon Music Unlimited: New subscribers get four months free.Amazon Echo (4th Gen): $59.99 (40% off)Amazon Echo Dot (4th Gen): $19.99 (60% off)
Early Prime Day TV deals
LG 65-inch C1 4K OLED TV: $1,596.99 (36% off)
Sony 55-inch A80J 4K OLED TV: $998 (23% off)Amazon 43-inch 4-Series 4K Fire TV: $199.99 (46% off)Amazon 55-inch Omni Series 4K Fire TV: $299 (46% off)Pioneer 43-inch 4K UHD Smart TV: $199 (38% off)
Early Prime Day Apple deals
Apple Watch Series 7 GPS: $329 (18% off)Apple iPad Air 2022 (64GB): $559 (7% off)Apple TV 4K (32GB): $149 (16% off)Apple AirPods Max: $479.99 (13% off)See our full roundup of the best Apple deals for Prime Day
Early Prime Day tech and gaming deals
Fitbit Charge 5: $104.49 (30% off)Luna Controller: $39.99 (43% off)Roku Streaming Stick 4K: $29.99 (40% off)See our full roundup of the best tech deals for Prime DaySee our full roundup of the best gaming deals for Prime Day
Early Prime Day home and kitchen deals
SodaStream Fizzie OneTouch: $91.99 (29% off)Ninja Foodi 10-in-1 Pressure Cooker and Air Fryer: 129.99 (35% off)Eufy RoboVac 11S: $139 (30% off)Casper dog bed: $126 (25% off)See our full roundup of the best kitchen deals for Prime Day
What is Prime Day?
Amazon Prime Day is the retailer’s annual two-day shopping event for Prime members. It’s a global event that’s celebrated in more than 20 countries. It’s so big, in fact, that it’s called by some as “Black Friday in July.”
Each year brings significant markdowns on products in just about every category you can think of, and most notably, the lowest prices of the year on Amazon-branded devices.
While it’s never too early to prepare for Prime Day, there’s a chance this won’t be the only big, exclusive sale from the e-commerce giant in 2022. Details are sparse, but it’s been rumored that Amazon will host another Prime Day later this year.
When is Prime Day 2022?
Amazon Prime Day 2022 will take place on Tuesday, July 12 and Wednesday, July 13. Deals begin at 12 a.m. Pacific Time and will run for 48 hours.
Is Prime Day only for Prime members?
Yes, you will need to have an Amazon Prime membership to take advantage of the deals during Prime Day.
It’s worth noting that beyond Prime Day, a Prime account includes free two-day or same-day shipping. It also includes Prime Video, Prime Music, Prime Try Before You Buy (formerly Prime Wardrobe), and other perks.
How to sign up for Amazon Prime
If you’re not an Amazon Prime member, you can sign up for a free 30-day trial by following these steps:
Go to amazon.com/amazonprime.Click on the button Enjoy Prime FREE for 30 days.On the next screen, click Create your Amazon account.Follow the prompts and add your payment method and billing address.Click the button that says Activate your free trial.
What are the best deals on Prime Day?
For Prime Day every year, Amazon offers massive discounts on its own devices, so expect to see plenty of deals on Fire TV devices, Echo devices, Kindles, Amazon Halo devices, eero mesh WiFi systems, and Blink and Ring security devices.
Last year, the best-selling product categories worldwide included tools, beauty, nutrition, baby care, apparel, and household products, according to Amazon. Top-selling products ranged from the iRobot ROomba 692 Robot Vacuum to Crest 3D Whitestrips.
For 2022, Amazon has previewed it will offer massive discounts on Fire TV devices. Other notable deals include 20% off on Goop skincare, up to 50% off on select headphones from Beats, Sony, and Jabra, up to 40% on select styles from Levi’s, and up to 25% off on chef David Chang’s line of Momofuku pantry products.
With plans to take off up to 45% off dorm room essentials, Amazon is also already thinking about back-to-school shoppers. Expect to see 30% off backpacks and school supplies, 25% off on laptops and monitors from HP, Dell, and Microsoft, plus big savings on college-friendly kitchen gadgets like Keurigs, SodaStream soda makers, and Calphalon cookware.
If you’ve got a little one, keep your eye on toy deals. Amazon will be offering 40% on American Girl dolls, up to 30% off LEGO sets, and 30% off select Disney, Marvel, and Star Wars toys and apparel. And if you’re a pet parent, Prime Day is a great time to stock up on pet-care essentials, which will see discounts up to 30% off.
How long do deals last?
While Prime Day lasts for 48 hours, it’s important to understand that many deals do sell out quickly. For example, Lightning Deals are limited-time, limited-inventory discounts. They are Amazon’s version of a flash sale — complete with a countdown clock — and lasts for just a few hours or until the item sells out.
How to get free Amazon credits
If you’re interested in scoring a good deal on Prime Day, chances are you’ll be interested in scoring free credits to spend on Prime Day, too. Every year, Amazon runs several promos to earn credits, and this year is no different.
Get $10 by completing the Prime Stampcard: To receive $10, Prime members just need to complete a simple checklist of tasks, from making a Prime-eligible purchase to streaming a video on Prime Video. Get $20 by uploading photos to Amazon Photos: Upload at least one photo using the Amazon photo app and turn on the auto-save backup feature. Get $10 for seeing “Lightyear” and buying merch: You’ll get $5 for purchasing a ticket for the newly released “Lightyear” movie, and additional $5 if you purchase any Lightyear merchandise. Get $5 for seeing “Elvis”: Similar to the promotion above, you’ll get $5 if you purchase a ticket to see the new “Elvis” movie. Get $2 for visiting the Amazon Affirm hub: It may be the smallest credit, but it’s the easiest to earn. Affirm allows you to break up your purchases into payments over time — all you need to do is visit the hub page and scroll down to the bottom. Get $200 Amazon gift card by signing up for the Amazon Rewards Visa Signature Card: You’ll receive a gift card instantly when your application is approved. While the card normally earns 5% back at Amazon and Whole Foods, it’ll be bumped up to 6% during Prime Day — an exceptionally high rate for any store credit card. Get $12.50 by spending $50 on Amazon gift cards on Prime Day: During Prime Day, members can get a $12.50 promotional credit when they buy a $50 Amazon gift card purchase.
How to prepare for Prime Day
Sign up for Prime: As a reminder, only Prime members can participate in Prime Day. That said, you can take advantage of the free 30-day trial and cancel it after the event. If you plan to cancel your account after Prime Day, be sure to set a reminder.
Start shopping now: With big sales events like Prime Day, it’s easy to fill your cart with things you don’t need. That’s why we recommend setting a budget and a shortlist of specific items you want to buy in advance. Take the time to outline what items you want to buy, research them in advance, and then save them to your Amazon Wish List so you’re ready to go if those items go on sale.
Consider maximizing your rewards: The Amazon Prime Rewards Visa Signature credit card is a no-brainer for anyone who does a lot of shopping on Amazon. In addition to receiving a $200 Amazon gift card for signing up before Prime Day, you’ll get 5% back year-round on everything you buy from the site and from Whole Foods market, with an additional 10% to 20% back on select products.
Quick tip: Before the big day, remember to update any relevant account information, including payment options and shipping addresses. Deals can go quickly, and it’s best to make sure you’re ready to go.
Tips for finding the best deals on Prime Day
Check the price history: The best Prime Day advice is to always compare historical prices with Prime Day prices. To understand if you’re actually getting a good deal, use the free tool CamelCamelCamel. It is the most trusted Amazon price trackers available, and you can get notifications for price deceases for any product listed on Amazon.
Monitor lightning deals: Lightning Deals — flash sales that only last a few hours — are a big part of Prime Day, and you’ll need to be ready to buy right away due to limited quantities. However, if the item you want does sell out, you can join the waitlist. If someone doesn’t complete the purchase within 15 minutes, the deal is made available to the next person on the waitlist.
Set up deal notifications: This is where coming with a plan for specific items you want to buy pays off. If you download the Amazon mobile app, you can set up deal alerts for the items you care about. First, you’ll want to add the items to your Amazon Wish List. Then, all you have to do is open up the Amazon app and navigate to your Settings. From the drop-down menu, click Notifications. From there, turn on Your Watched & Waitlisted Deals.
Double-check the specs: If you’re hunting for gadgets and tech devices specifically, take a close look at the specs, especially if you’re looking at refurbished older models. If you wouldn’t buy the product at full price, you may want to rethink your purchase. General rule of thumb: It’s a good idea to buy tech with specs with the future in mind, not just right now.
Look to sales outside of Amazon: Amazon isn’t the only retailer offering deals during Prime Day. You may find the same items on sale at Target, Best Buy, and other major retailers. Beyond major retailers, dozens of brands host competing sales.
Follow Insider Reviews: We’ve been covering Prime Day since its inception, and if you don’t have time to prep, we’ve got you covered. We’ll be surfacing up the best deals across the entire sale and keeping our coverage fresh and up-to-date.
What other retailers are competing with Prime Day?
Other retailers take advantage of Prime Day by offering their own deals in and around the same dates that Prime Day takes place. Target Deal Days will run from July 11 through July 13, and will have deals on products across gaming, smarty home, audio, personal care, and vacuums.
Best Buy’s Black Friday in July sale runs through July 11 through July 13, where you can expect competitive tech deals on TVs, phones, tablets, smartwatches, and laptops. Walmart, meanwhile, isn’t expecting to hold an official rival event to Prime Day, but we’re expecting to see big markdowns.
More Prime Day coverage
Early Prime Day beauty deals: Shop the best early beauty deals, Frome makeup to skincare devices. Early Prime Day pet deals: Score savings on pet essentials and accessories. Best Buy early Prime Day sales: Competitive tech deals on TVs, phones, tablets, smartwatches, and laptops.Target early Prime Day sales: Save on products across gaming, smarty home, audio, personal care, and vacuums.