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If you live in New York, or inhabit any corner of the social media landscape (Instagram, Twitter, even YouTube), chances are you’ve witnessed some absurd advertisements in the past month. More specifically, we’re hedging our bets that you’ve seen a life-size doll with strawberry blonde curls, a little button-down jacket, and gigantic eyes around lately—often dancing, always murderous. That girl is M3GAN, star of the movie M3GAN. She is everywhere.
As a part of Blumhouse’s guerilla marketing campaign for the movie, around a dozen M3GANs (humans dressed as the character, Mary Jane shoes, creepy blue eyes, and all) have been specifically unleashed on New York City, creeping everyone out on the subway and on top of the Empire State Building. They have raided the Today show and The Tonight Show with Jimmy Fallon. And outside of NYC, they have marched onto football fields to do M3GAN’s now-infamous dance.
This all started when eight of the M3GAN women danced at the premiere for the movie out in Los Angeles, which wowed critics and other folks back in early December. Reactions to these girl dolls ranged from “simply gorgeous” to “I can’t wait for this lunacy.” That was only the beginning.