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East Olivia; Uncommon Goods
Traditionally, Valentine’s Day traditionally revolves around romantic interests — spouses, long-term boyfriends or girlfriends, and even crushes.
But there’s no reason why the holiday has to be limited to celebrating one person or only gifting flowers. You can celebrate everyone from your best friends, children, or newlywed family members, and there are plenty of gifts that fit every personality type and budget.
To help you find the right gift for that special someone (whoever they may be), we collected an assortment of ideas across a variety of price points that let your Valentine’s Day recipient know you care. Be it an indulgent treat they can enjoy themselves or a memorable activity you can experience together, the best Valentine’s Day gift is something you’ve put time and thought into.
East Olivia
The Samantha Medium Dried Bouquet, $125, available at East Olivia
After years of sending regular flowers, maybe it’s time you tried something different. This romantic dried floral arrangement lasts for months and comes ready to gift in a ceramic vase.
Breda
Esther Square Metal Watch, $150, available at Breda
Breda makes beautiful and unique luxury watches — most of which cost under $200. We loved the variety of options and how they felt more expensive than they looked.
Brightland
The Essential Capsule, $112, available at Brightland
We love Brightland’s high quality olive oil and vinegar — they’re perfect gifts for any chef. Plus, beyond looking beautiful on a kitchen counter, Brightland’s opaque bottles help protect the product from sun damage.
Papier
Joy Wellness Journal, $35, available at Papier
If they’re fans of physical planners or keeping daily diaries, this hardcover journal is about to become their new favorite. You can pick from a range of vibrant bindings and customize the cover with a title, their name, and anything else you want.
Cuyana
System Tote, $278, available at Cuyana
Beyond its sleek, work-appropriate look, Cuyana’s Italian leather System Tote comes with optional accessories like a crossbody strap or matching laptop sleeve.
Williams Sonoma
Le Creuset Enameled Cast Iron Shallow Heart, $165, Le Creuset pans are already fantastic pieces of cookware to invest in, but the brand’s heart-shaped offerings make the gift even more special. You can get a bigger cast iron pot or skillet, but all will be equally great for serving that Valentine’s Day dinner.
Outerknown
Blanket Shirt, $148, available at Outerknown
Outerknown’s famed Blanket Shirt is made from 100% organic cotton, making it incredibly soft (and sustainable — even its buttons are made from eco-friendly palm nuts). You can pick from pretty much every plaid pattern imaginable or opt for a neutral solid color.
Birthdate co.
Birthdate Co. The Birthdate Book, available at Amazon and Birthdate Co., $95
Whether the recipient is hardcore into astrology or has a passing interest in knowing their moon sign, this beautiful book is bound to be a hit. All you have to do is know their time and location of birth to get a 70-page guide to their chart and what it says about their personality and future. As a bonus, you can add a special message to the front page.
Anthropologie
Hugs and Kisses Vase, $24, available at Anthropologie
To give their V-Day floral bouquet even more zing, pair it with this vase covered in Xs and Os. It’s an extra cute touch for the holiday — and for the rest of the year, too.
Piecework Puzzles
Some Like It Hot Puzzle, $38, available at Piecework Puzzles
Piecework’s visually stunning creations aren’t your grandma’s Christmas puzzle. Featuring vibrant, busy photos, they offer a unique challenge and also look great as wall art when you’re done.
Magic Linen
Pinafore Cross-Back Linen Apron, $59, available at Magic Linen
For any passionate chef, this cross-back linen apron (endorsed by Bon Appetit staff) helps them keep their clothes clean, but also has the added plus of A.) not requiring any string-tying and B.) having a front pocket for extra storage.
REI
America the Beautiful Pass 2023/2024, $79.99, available at REI
For fans of experiential gifts, this annual pass grants access to nearly all the US National Parks. It can accommodate a car of up to four people and makes park-hopping a breeze. It’s the perfect nudge to finally plan that Utah road trip!
Catbird
The Smallest Love Letter Charm, $138, available at Catbird
Turn the classic love letter into something they can carry with them anywhere. You can personalize up to three lines of engraving on this 14-karat solid gold accessory. Just keep in mind that it takes an extra 5-7 days for engraving when placing your order.
Crystal Cox/Insider
Polaroid OneStep+ White (9015) Bluetooth Connected Instant Film Camera, available at Amazon and Walmart, from $229
If they love the idea of physical, instant photos, this camera lets them take snaps with two different lenses (standard and portrait). But if they have a pic on their phone they’re dying to hang up, it also connects via Bluetooth and prints directly from the camera.
Uncommon Goods
Hand-Carved Heart Serving Spoon, $20, available at Uncommon Goods
This simple yet practical gift works for pretty much anyone you love — a partner, a best friend, a parent or sibling. It’s also hand-carved by an artist collective in rural Kenya, so each spoon is different and unique.
West & Willow
Custom Pet Portrait Phone Case, $50, available at West & Willow
If they love the dog more than anyone, commemorate that love with this phone case. It features a realistic portrait of their pup or cat (based on a photo you upload) over a clear case, but you can also opt for a classic print, too.
Williams Sonoma
Giant Personalized Valentine’s Day Cookies (Set of 3), $32.95, available at Williams Sonoma
Whether you’re getting them for a partner or a couple you love, you can customize two cookies with up to nine characters, making it a sweet way to commemorate a relationship.
Urban Outfitters
Crosley UO Exclusive Checkered Ryder Turntable, $120, available at Urban Outfitters
Featuring an exclusive checkerboard design, this vinyl record player is a great, lower-budget model that looks cute, too. Plus, if they want to switch to their Spotify, they can just hook up their playlists to the speaker va Bluetooth.
Anthropologie
Morgan Wine Glasses (Set of 4), $56, available at Anthropologie
If you always look forward to your wine toasts, up the experience with these pretty, trendy wine glasses. They come in a few colors and are great whether you’re hosting a dinner party together or it’s just you two winding down.
Quince
Australian Shearling Mini Boots, $69.90, available at Quince
UGG boots have been making a comeback for a while now, and if a pair feels too costly, fear not! These booties from Quince are made from the same materials and offer practically the same look for a lower price.
Mark & Graham
Scalloped Ceramic Catchall, from $24.99, available at Mark & Graham
An especially great gift for any newlyweds, this catchall can be monogrammed with your or the couple’s initials. You can pick from four different colors and a wide range of tasteful fonts.
Target
Dash Mini Waffle Maker, $9.99, available at Amazon, Target, and Williams Sonoma
You can use this mini waffle maker to make them a Valentine’s Day breakfast they won’t forget (and many more like it).
Amazon
LEGO Icons Flower Bouquet 10280 Building Set for Adults (756 Pieces), $47.99, available at Amazon
If they’re a big fan of LEGOs or hands-on activities, why not opt for this creative take on a classic Valentine’s Day gift? This surprisingly realistic-looking floral bouquet is a fun project to put together (and requires zero care afterward).
Nike
Custom Nike Air Force 1s, from $130, available at Nike
If you know their favorite colors, you can surprise them with their own Nikes. You can go all out with lots of colors or just do a few accents on a white shoe — the options seem limitless. If Nikes aren’t their thing, Vans and Converse offer similar services, too.
Uncommon Goods
100 Movies Scratch Off Poster, $15, available at Uncommon Goods
Made for cinephile couples (or just ones who can never decide what to watch), this scratch-off poster features 100 classic movies that span all genres, like “Dr. Strangelove,” “Spirited Away,” “Boyz N The Hood,” “This Is Spinal Tap,” “Pulp Fiction,” and the list goes on. Plus, every square reveals a cute, minimalist image for its movie, making this double as nice decor.
Amazon
Royal Craft Wood Luxury Bathtub Caddy Tray, from $37.97, available at Amazon, Target, and Walmart
If they live for a good bath, make that easier with this bath caddy, which extends to fit the tub and can store everything from books and tablets to snacks and wine.
Goldbelly
“All of the Above” Brownie Cheesecake Layer Cake by We Take the Cake, $85.95, available at Goldbelly
Valentine’s Day is strongly affiliated with decadent desserts, but if you can’t decide on one, this combination brownie-cheesecake-layer cake should do the trick. And if they’re more of a savory person? You can get everything from Maine lobster rolls to Nashville BBQ from Goldbelly, one of our favorite services for gourmet eats.
Uncommon Goods
Love is in the Air Custom Portrait, from $85, available at Uncommon Goods
For the partner who makes your heart float, get them this whimsical custom portrait of you two. All you need to do is choose the physical traits that best describe you (from skin tone to body type) and the artist will take it from there.
Amazon
“Eight Dates: Essential Conversations for a Lifetime of Love” by John and Julie Schwartz Gottman, PhD, $21.95, available at Amazon and Bookshop
Dr. John and Julie Gottman aren’t just two psychological researchers with over 40 years of experience studying relationships: They’re also a very happily married couple themselves. This book features guidance on how to stay connected, with eight different sets of questions to ask each other, broken down by themes like money or sex.
Bombas
Women’s Valentine’s Day Ankle Sock 4-Pack Gift Box,$66, available at Bombas
Beyond being holiday appropriate, these socks are reinforced with grippy bottoms and cushioned footbeds, making them our favorites.
Mejuri
Small Hoops, $58, available at Mejuri
Valentine’s Day is often affiliated with big, flashy jewelry — but what if your recipient is a minimalist at heart? These affordable 14k gold hoops are perfect for everyday wear while still feeling like a special gift.
Williams Sonoma
Vosges Exotic Truffle Collection, from $49.95, available at Williams Sonoma, Goldbelly, and Vosges
With all the choices out there, it seems ironic that it’s all too easy to fall into a rut when it comes to chocolate. This is Valentine’s Day, for goodness’ sake, and there’s no sense in sharing middling sweets with our special someone. This box is full of chocolate truffles infused with adventurous flavor pairings from spices to liqueurs.
Uncommon Goods
Falling for You Personalized Couple’s Game, from $45, available at Uncommon Goods
For Jenga lovers, each wooden block has a different engraved challenge for couples, from conversation starters to physical actions. You can also add up to five custom blocks with your own questions or prompts.
Williams Sonoma
Heart Dinnerware Collection, from $14.95, available at Williams Sonoma
You can mix-and-match the heart-shaped dinnerware you want, from plates to bowls and mugs. All are guaranteed to add a little cuteness to every meal.
Naadam
Cashmere Sweater, $75, available at Naadam
Finding a cashmere sweater under $100 is a rarity, which is only one of many reasons why this sweater from Naadam is so widely loved. This sweater is sustainably made and soft to the touch, making it an excellent Valentine’s Day gift.
Amazon
Soho Floral Arts Rose Box, $59.99, available at Amazon
These beautifully arranged roses are meant to last for a year — a more affordable version of the ever-popular Venus ET Fleur. Flowers are a classic Valentine’s Day gift, but these roses will last long past February 14, reminding you of their love all throughout the year.
Murray’s Cheese
Perfect Pair of the Month Club, from $85, available at Murray’s Cheese
Specialty cheesemaker Murray’s combines two kinds of cheese with two meats or snacks every month in this delicious monthly subscription. While it offers guidance on the best flavor pairings, your recipient is also free to experiment with their own combinations.
Amazon
Kindle Paperwhite, $139.99, available at Amazon, Best Buy, and Target
Whether their resolution is to read more or they’re already a bookworm, they’ll love the opportunity to carry around an endless library of books with them wherever they go. The Paperwhite has won over many readers on Insider Reviews, even those who previously swore by physical paperbacks. Here’s our full review.
Amazon
TableTopics, $25, available at Amazon and TableTopics
No matter who you’re gifting to this Valentine’s Day, everyone can use a new conversation starter or two. From questions specifically for couples to dinner party topics, TableTopics have you covered for nearly any kind of social event.
Sephora
Love Letters Candle, $38, available at Amazon, Nordstrom, and Homesick
If you want to set a romantic mood on Valentine’s Day, try this Love Letters candle. Lemon, sandalwood, and rose petals fill the air with fruity and floral aromas.
Milk Bar
The Sampler, $60, available at Milk Bar
Milk Bar is arguably the holy grail of sweet treats, so it’s a natural fit for a Valentine’s Day gift. This sampler is home to some of Milk Bar’s most popular treats: Birthday Truffles, cookies, and Milk Bar Pie.
L.L. Bean
Men’s and Women’s Wicked Good Moccasins, from $79.99, available at L.L. Bean
They’re one of L.L.Bean’s most popular shoes for good reason. The shearling uppers and linings keep their feet warm without making them sweaty, and the memory foam insoles are always comfortable and supportive.
Food52
Fisheye Ceramics Gold-Dipped Pinch Bowls, from $62, available at Food52
However your recipient decides to use these small dishes, there’s no disputing their style.
ESPN/Alyssa Powell/Business Insider
Monthly subscription, $9.99 per month, available at ESPN+
If it’s live sports, an ESPN+ subscription is well worth the $10. If they also love comedies, dramas, and Disney shows, there’s a bundle that conveniently packages Hulu, Disney+, and ESPN+ for an affordable price.
Vinebox
Be Mine Box, $46, available at Vinebox
Vinebox’s unique way of packaging and delivering its wines will make this your recipient’s most memorable Valentine’s Day yet. The three-glass assortment of reds and whites puts a twist on the classic wine gift.
Cozymeal
Gift Cards, from $50, available at Cozymeal
Friends, family members, and lovers alike will enjoy Cozymeal’s cooking classes, which are taught by professional chefs and cover everything from vegan Indian cuisine to pasta making.
Brooklinen
Super-Plush Robe, $89.10, available at Brooklinen
The robe is basically an oversized and wearable towel that they’ll never want to take off. Extra-thick and made from soft and durable long-staple Turkish cotton, it’ll make their bathroom feel like a private spa.
Nordstrom
Mobot Firecracker 18-Ounce Foam Roller Water Bottle, from $39.99, available at Amazon, Neiman Marcus, and Mobot
The fitness enthusiast in your life can take both hydration and a muscle recovery tool on the go. Depending on the temperature of its contents, it turns into a chilled or hot roller.
Amazon
LovePop “Star Wars” BB-8 Mine Pop-Up Card, from $10, available at Amazon and LovePop
The best thing about LovePop’s cards is that they can also be displayed as decor and art. You can find more Valentine’s Day options here, whether your recipient loves “The Nightmare Before Christmas,” “Up,” “The Office,” or just great puns.
Atlas Coffee Club
3-Month Subscription, $60, available at Atlas Coffee Club
More than one area of the globe boasts amazing coffee, and around-the-world subscription Atlas Coffee Club is out to prove that by sending coffee from a different region every month. Each order includes tailored brewing recommendations and a postcard with information about the country’s coffee-growing methods, so they’ll fully appreciate the flavor and history of each cup.
Chewy
Heart-Shaped Cat Scratcher, $16.99, available at Amazon, Target, and Petco
If your recipient is a cat lover or your actual cat (we won’t judge), they’ll delight in this cat scratcher, complete with jingly bells, a scratching surface, and catnip.
Weezie
Makeup Towels, $40, available at Weezie
These towels help your recipient wipe off the day’s makeup and grime without leaving stains. Plus, the fun embroidered patterns differentiate them from ordinary hand towels.
Artifact Uprising
Walnut Desktop Photo Calendar, from $28, from Artifact Uprising
For those who want to add thoughtful decor to their office desk, this calendar is simple and customizable. You can handpick all of the photos that get put into the calendar, making this gift to a loved one even more special.
Amazon
Echo Dot (4th generation), from $39.99, available at Amazon, Best Buy, and B&H Photo Video
This latest iteration of the Echo Dot is great for the tech guru in your life, as it can control the home, stream music, and connect with others. The Alexa-powered speaker will easily level up any office, especially with its sleek spherical shape.
West Elm
Faux Fur Ombre Throw, from $89, available at West Elm
What better way to cozy up than with a faux fur throw? Beyond its warmth, this luxe blanket also really ties a room together.