Jordyn Woods’ clothing line launched on Monday.
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A woman criticized Jordyn Woods’ clothing line in a series of viral TikTok videos posted Friday.
The woman said the Woods by Jordyn items were “giving clearance bin,” and she was “offended” to have spent $400.
Woods responded to the criticism in a separate TikTok video that same day.
Jordyn Woods responded to a woman who criticized her clothing line on TikTok, comparing the items she purchased to the “clearance section of Shein” and a “cash grab.”
The discussion around the 25-year-old model’s clothing brand, Woods by Jordyn, sparked on Friday when TikToker Stella Williams shared a series of videos about items she purchased. Woods by Jordyn launched on Monday with three bodycon dresses that cost $123 each. According to one video shared on Friday, which gained more than 2.6 million views, Williams said she bought three dresses for $400.
“I’ve got to be so for real right now,” Williams said in the video. “It’s so bad I just unfollowed the brand. I would never, ever have any of my followers spend $123 on these dresses, and it just feels like a cash grab.”
Williams continued that dress material felt “cheap” and “feels like the clearance section of Shein.”
She added: “I’m offended that I spent $400 on these three dresses, period. Pros: shipping time, diversity. Cons: everything else.”
In a second video, which had 1.4 million views as of Saturday, Williams doubled down by saying she doesn’t support the brand or the price point.
“This quality is giving clearance bin, and any influencer who says otherwise, I do not trust them,” Williams said.
The reviews quickly went viral on the app and sparked a debate about the products in the videos’ comment sections. Later that day, Woods replied to Williams in a video to her TikTok account while wearing one of the brand’s dresses. She began the video by complimenting Williams and thanking her for the constructive criticism before addressing the negative comments.
“I will say, there is a way to be honest and real without bringing other people down or other influencers into it. Opinions are subjective until you’ve felt the material and you know,” Woods said. “Some people are going to love it, and some people are not going to like it, and that’s just what it is.”
Woods then responded to a criticism Williams had about the dresses’ stitching, which she considered poor.
“I did see a response that you made saying that I only addressed the sleeves. I don’t know if you watched the whole video, but I don’t think you did because I talked about a lot more than the sleeves.”
She added: “When you’re not mass producing clothes, especially in this day and age, it costs a lot more money to make. But I do appreciate your constructive criticism. I would love to hear what brands provide the quality mesh that you are looking for and ways that I can improve, and we can continue to grow together.”
Following Woods’ videos, some fans have rallied behind her and praised her for her quick responses.
“I don’t think I’ve ever heard a brand owner give such a great response in regards to a negative review. I’m impressed,” one person wrote.
Another added: “Followed! Never followed before but yes to the handling of all of this!!!”
Representatives for Woods by Jordyn and Williams did not immediately respond to Insider’s request for comment.