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Shopper surprised by ‘infuriating’ detail on supermarket’s new Ritz biscuit boxes: ‘It’s not fair’
One of Coles’ customers wasn’t impressed by the small change in the Ritz cracker box
The shopper notices that the volume of the box has decreased
But you claim the price has remained the same
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A customer was furious after he noticed a slight change in boxes of Ritz biscuits while at their Coles store.
Sharing a photo on Twitter, the shopper compared the size of two boxes – one old box holding 300g and the newer box holding 227g.
Despite the change in size, the woman claims the price has remained the same and other shoppers have been urged to alert them.
Coles – Smaller Can, Bigger Price! What is this bullshit! “Greed, not inflation,” the woman wrote.
Daily Mail Australia has contacted Mondelez, the company behind the Ritz crackers, for comment.
A Coles shopper compared the size of the two boxes – one old box of 300 grams and a newer box of 227 grams. Despite the change in size, the woman claims the price has remained the same
A second shopper also noticed the difference in size and shared a similar photo of the Coles Cooking Club set on Facebook.
shrinkage factor. The woman wrote: 300 grams to 227 grams.
Others joined the conversation and could not believe that the price had not changed.
“Do they really think we won’t notice?” Someone wrote, and another said: “Prices have gone up, quantities have gone down.”
A third added, “She also noticed this and was unimpressed… At the end of the day, the customer was unhappy, so I’m not sure what marketing tactic is being used here.”
Another shopper also noticed the difference in size and alerted others to the Coles Cooking Club Facebook group. shrinkage factor. The woman wrote: 300 grams to 227 grams
A Mondelez spokesperson said 7 Life: “Because of the high costs that many manufacturers face, we made the difficult decision to adjust the recommended size of our original RITZ peppers and cracked peppers.”
This ensures that we can continue to deliver the high quality crackers that our fans know and love.
“We know this will disappoint some, however, we are committed to providing Australians with the same high quality, great tasting RITZ Crackers.”
New boxes of Ritz biscuits leave shoppers in Coles Australia shocked