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Controversial influencer Dylan Mulvaney is now A.J Bud Light’s brand ambassador – and the beer company came under fire for their choice.
In a series of videos posted to social media this weekend, Mulvaney announced her partnership during the NCAA March Madness tournament and even revealed how the company sent her a beer can with her face on it.
The trick was to honor the influencer’s first full year for being a transgender woman.
“Happy March Madness!! I found out this is about the sport and not just saying its a crazy month!” Mulvaney wrote on Instagram.
But the ad faced a backlash in some quarters, with Twitter users describing the ad campaign as “sexist propaganda”.
Dylan Mulvaney, Transgender Social Media Influencer, Named Brand Ambassador for Bud Light
In celebration of Mulvaney’s first year of being transgender, she sent Bud Light a box with her face printed on it
One conservative commentator, John Cardillo, suggested that the beer company take a hard look at consumer demographics rather than listen to their “creative teams wake up”.
Who the hell at @budlight thought it was a good idea to have a grown man dress up as little girls the new speaker? Brands must stop listening to their awakened creative teams and connect with consumer demographics,” Cardillo tweeted.
Podcaster director Stephen Miller described the collaboration announcement as the “strangest thing” he had ever seen.
Filmmaker Robbie Starbuck and journalist Ian Miles Cheung suggested that the Bud Light campaign merely erased the distinction between men and women while undermining conservative values.
The message to conservative families from @budlight seems to be this: We will encourage and even celebrate the erasure of men and women along with all the values you care about. They all woke up. Are you going to spend your money with them now? tweeted Starbuck.
Mulvaney made the announcement herself on Instagram during the beer company’s promotional event for the NCAA March Madness Championship
One conservative commentator, John Cardillo, suggested that the beer company take a hard look at consumer demographics rather than listen to their “creative teams wake up”.
Journalist Ian Miles Cheung suggested that the Bud Light campaign merely erased the distinction between men and women while undermining conservative values.
Director Robbie Starbuck called the partnership “an erasure of the values you care about.”
Broadcasting director Stephen Miller described the ad as the “strangest thing” he had ever seen
Two other Twitter commenters think Mulvaney is a bad choice for the brand
There was much praise for Mulvaney with supporters of the transgender community saying the partnership between the two promoted diversity and inclusion.
“Well, I love that this is the direction Bud Light is going,” one user wrote.
I love her so much !! She gets us! added another.
I never knew I needed to see Audrey Hepburn drinking a light bud. But who knew it could be better, said another one.
“If this isn’t an April Fools’ Day joke, I’m so excited to have your face on a box of…well, anything!” wrote another supporter on Instagram.
There was much praise for Mulvaney with supporters of the transgender community saying the partnership between the two promoted diversity and inclusion.
This is the second partnership Mulvaney has signed in the space of a week.
Days ago, the trans activist also revealed how she forged a new partnership with women’s fashion company Kate Spade.
Every time Mulvaney endorses a cosmetics brand, credit card or fashion brand, she earns about $75,000 — and maybe twice that when she posts on Instagram, too, said Aseel Dairy, social media expert and founder of AMD Consulting Group.
That adds up to $1 million a year for Mulvaney, who is represented by the Los Angeles-based Creative Artists Agency (CAA), according to estimates provided by industry insiders. CAA has not responded to our emails.
The University of Pittsburgh reportedly paid $26,250 for Mulvaney’s speaking appearance this month, according to the campus newspaper. She also makes money by selling pink sweaters for $54 each, in her childhood-themed merchandise collection.
In the past, Mulvaney has been accused of being “woman-faced” by some feminists, who claim she is portraying woman roles that she enjoys, with none of the misogyny that females face on a daily basis.
she She became known on TikTok for her series Childhood Days, which has 10.8 million followers, where she can be heard discussing things she thinks are “at her fingertips” as trans woman.
They include finding love, being an artist, having a family and being a mother.
She’s made hundreds of thousands of dollars, won allies in the White House, and is making her way into the realm of Hollywood celebrities.
Mulvaney’s rise among social media influencers was evident last month when Vice President Kamala Harris wrote her an anniversary letter celebrating her “365th day of authentic living.”
She had already met the president, President Joe Biden, at the White House, in October.
Mulvaney received a letter from Vice President Kamala Harris’ office, celebrating her ‘365th day of authentic living’
Also appearing alongside celebrities like Paris Hilton, Drew Barrymore, and Rachel Brosnahan, Ms. Marvelous Maisel stars.
However, the rigors of social media stardom take their toll. The 26-year-old underwent painful facial surgery and was discharged – when a fan posted her personal phone number online.
Mulvaney’s rise among social media influencers was evident this month when Vice President Kamala Harris wrote her an anniversary letter celebrating her “365th day of living an authentic life.”
The trans poster girl recently revealed how her personal relationships fell apart, that she’s struggling to get a date — and still has to be kissed “like a girl.”
Mulvaney has won allies in the White House and Hollywood, but has struggled to carve out status in the transgender community, and is often described as akin to a drag queen, pantomime performer, or slinger.
“Dolls be dolls, please.” Dylan Mulvaney’s guy-to-girl transition streak on TikTok has always been unusual, but it’s only gotten even weirder in recent posts.
She underwent “facial feminization surgery” in December, and described “insane swelling” resulting from changes to her hairline, chin, jaw, cheeks, nose, lips and windpipe.
Although the surgery was painful, it was cosmetic, and is rarely the first gender confirmation treatment chosen by most male-to-female transgender people. Mulvaney doesn’t appear to take heterosexual hormones, though she can afford them.
Mulvaney is usually theatrical and energetic in her segments. They rarely last more than two minutes, while giving viewers a short window into her daily life.
In a bizarre post on TikTok, Dylan explains how she’s been carrying a selection of feminine hygiene products despite her physical inability to menstruate.
Mulvaney currently has 10.8 million followers on TikTok — which is impressive, but he’s still in the top 10 most followers on the platform.
In a bizarre post on TikTok, Dylan explains how she’s been carrying a selection of feminine hygiene products despite not being able to menstruate.
Dylan Mulvaney attended New York Fashion Week last year
Day 75 of being a girl – I’ve been carrying tampons and pads for the past two months but haven’t actually opened one of them, so let’s do this. amazing! I started by using a euphemism for vagina.
“I thought the letters stood for lowercase, medium, and uppercase based on the size of the ‘Barbie bag’ but after Googling I found out that it’s actually your flow level.”
Dylan was allegedly offered a paid partnership with Tampax to advertise menstrual products, but the publication generated a host of angry responses, particularly among sex-critical feminists.
Dylan’s TikToks documenting her “childhood days” have amassed millions of views.
In videos she is often seen acting and behaving in overly “feminine” ways which are often seen as representing harmful and sexist stereotypes.
While a girl, Dylan often attributes her femininity to what she wears, her makeup, eating habits, dramatic feelings that lead to tears, and binge shopping.
Bud Light sparks backlash after making trans poster girl Dylan Mulvaney its newest brand ambassador