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The little-known tricks supermarkets use to get you to spend more – and why they always hide milk and eggs
The money-saving expert said supermarkets hide basics like milk and eggs
Flowers, fresh fruits and vegetables are placed in the foreground to encourage spending
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A money-saving expert has detailed the sneaky ways department store designers manipulate people into spending more money, including hiding basic necessities, making the entrance inviting and scattering impulse purchases throughout the store.
Joel Gibson has built up a large following on TikTok for sharing helpful money-saving tips and tricks.
in his latest book sectionrevealing why he “don’t fall for the supermarket designers.”
Scroll down for the video
A money-saving expert has detailed the sneaky ways department store designers manipulate people into spending more money, including hiding basic necessities (pictured Woolworths)
“Have you ever wondered how supermarket designers manipulate people into spending more?” Joel wrote next to the video.
See all those flowers in the foreground? Do you see all those fruits and veggies when you walk in? Well, this is designed to get you into a comfortable space so that you will spend more money on impulse purchases like chocolates later on.
Joel highlighted that the research highlights that staples like milk and eggs are regularly stashed away in a “relatively unintuitive place” in the middle of nowhere towards the back.
This is so you have to “exceed everything else to get to it”, which in turn may tempt you to spend.
“And of course, near the milk, there’s a $22 chocolate bar,” he joked.
If you want to avoid overspending, Joel added, you have to “make a list, avoid impulse purchases and get out there.”
Basic items like milk and eggs (pictured) are often hidden towards the back, Joel said, so you have to walk through everything else before you get to them.
The thousands who watched Joel’s video thanked him for his participation, and said they would heed his advice.
People don’t think of themselves anymore. Get what you need, not what you want, someone wrote.
Another added: “This works for me, thanks for sharing.”
But some said they knew the exploits of the supermarket.
Someone wrote: “It’s called visual merchandising – it works.”
While most customers might feel like they have a “free roamer” when it comes to their grocery store, that’s not actually the case.
Previously, consumer expert Joe Abe said 9- Honey “Specials” are placed at the end of the aisles to attract customers, roast chicken is discounted after a four-hour display and baked goods are best bought at the end of the day when they go on sale.
Visually appealing items, such as an eye-catching seasonal display, are placed to the right of the supermarket entrance to draw shoppers in that direction.
Meanwhile, essential items are placed so far apart that customers have to travel around the entire store to get to them.
Research has revealed that the background of the meat counter is usually a primary color so that the fresh meat stands out more.
Promotional tags are usually placed between discount items and items that are not for sale because they cause people to associate full-priced products with discounted ones.
Little known tricks supermarkets use to make you spend more money