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For me, the goal of makeup is to help me look less saggy as quickly as possible (five minutes, ideally).
The longer it takes, the rougher it looks, which is very frustrating. And let’s face it, less is definitely more as we age — nothing makes you look a decade older more than a lumpy face and heavy eyeliner.
So my savvy makeup vendor might supply me with plumping materials, colors that brighten, powders that don’t settle into lines, and coverage that lights up.
Products that sprout, fast, and dead easy to apply with just your fingers.
The good news is that your dream beauty products are now in stock, specifically targeting time-poor adults who want to look fresh without the fuss. These are the brands worth trying. . .
Dream beauty products are available now, specifically targeting time-poor adults who want to look fresh without any of the fuss. Stock image used
glow product
Jones Road (jonesroad beauty.com)
This is Bobbi Brown 2.0, where the makeup artist distills her decades of know-how into a collection of multipurpose must-haves.
Miracle Balms—an oil-tinted face gloss that adds shine, moisture, and a touch of color anywhere you want it—are everyone’s favourites. Peachy Miami Beach ($36) is the latest flattering shade.
Pencils (£24) is a pocket-plumping concealer that melts into skin and can be blended anywhere to banish spots and shadows.
And Lip Tints ($26) are lipsticks that are hydrating enough to apply in the dark. Fruity shades work wonders to brighten up a dull complexion.
Middle Age Heroes
Studio 10 (studio10 beauty.com)
Designed as “makeup for mature skin,” each Studio 10 product has skincare benefits for comfort and hydration, and most are dual-ended or multi-purpose.
The Youth Lift Glow-plexion (£26) is a radiance-boosting, illuminating primer and highlighter that’s beautiful on its own or as an anchor for the Skin Repair Perfect Canvas SPF30 Foundation (£34).
The latest serum-cream formula comes in a compact that makes sticky doodle-like finishes.
I also love the Perfect Lash 6-in-1 Mascara ($25) which has a brush and comb wand to get to each lash. It is enriched with conditioners to treat osteoarthritis as well.
GO BALMY
Merit (meritbeauty.com)
Created for millennials who want an “antidote to the oversaturated world of beauty,” this collection of delightfully simple and simple essentials is actually great for middle-aged faces, too.
The Brow 1980 Volumizing Pomade (£26) dyes, plumps and conditions brows with one swipe of the mini wand, while the Flush Balms (£30) and Bronze Balms (£32) are velvety domes of color that are lightweight and easily buildable. .
Glim team
Saie (Cultbeauty.co.uk)
From a brand that specializes in the illuminated-from-within glow that mature skin really can do with, Saie’s Glowy Super Skin Foundation ($34) is a powerhouse roundup with an 85 percent serum and skincare ingredient formula. Even Airset Radiant Loose Setting Powder ($20) staves off dullness, eliminating shine but never your natural glow.
Color enhancement
19/99 Beauty (spacenk.com)
Punk mode in brief capsule ranges, this one’s for those who don’t care about “age-appropriate” makeup. Her star products are the Nine Colored Pencils ($19), which look like regular pencils but can be used as liners or blended into skin and lips.
Coming April 28, you’re getting the Foolproof Cream Highlighter ($28) that won’t settle into lines.
Detailed lipstick
Code 8 (codeeight.com)
A little goes a long way with this brand, and their products melt into skin looking very natural.
The Iconoclast eyeshadow palette (£47) comes in four shades, while the in-store Make Your Own Lipstick (from £80) lets you recreate a beloved discontinued lipstick.
I run you to him!
Two clinical trials with the University of Manchester found that the first-of-its-kind peptide formula in No7’s Future Renew Damage Reversal Serum (£34.95 for 25ml, boots.com) improved multiple signs of aging (think wrinkles, sun spots, dryness) in 97 per cent of Women. Start waiting now for the launch on April 12th.
Anti-aging lip treatments
skinceuticals.co.uk
Apply at night and this velvety formula will have you waking up to soft, plump lips.
boots.com
Shine conditioner with plumping peptides that boost collagen production. It also has a citrus scent.
mortarandmilk.com
This looks like a clear lip gloss but works as a deep hydrating complex with age-defying antioxidants.
uk.typology.com
Mandelic acid and pomegranate enzymes for silky lips.
evenswiss.co.uk
As light as a lip oil, the peptide complex improves elasticity and surface smoothness for fewer lines.
My symbol of the week
Sienna Miller
Actress Sienna Miller, 41, looked flawless at the Academy Awards in Charlotte Tilbury makeup, including Matte Beauty Blush Wand in Pillow Talk Pink Pop
Proving her party days haven’t had any negative impact on her looks, actress Sienna Miller, 41, looked flawless at the Oscars in Charlotte Tilbury’s makeup, including the Matte Beauty Blush Wand in Pillow Talk Pink Pop ($30). £, charlottetilbury.com), Luxury Palette in Queen of Glow (£45) and Hot Lips in Carina’s Love (£27).
Cosmetic curls
Shower oils are (still) a rarity. Light oils with mild cleansing agents transform into milk on the skin, acting as a body wash and leaving a fragrant, emollient film – no lotion needed. Wildsmith Vitality Shower Oil ($40, wildsmithskin.com)—a blend of invigorating ginger, black pepper, and cedarwood—is a favourite, steeped in Wildsmith’s feet in the soil, reconnecting with the spirit of nature. The brand uses botanicals sourced from the Hampshire estate, Hickfield Place.
xx
Inge van Lotteringen is better … not younger: a must-buy to make you look fresh without the fuss