Scouted/The Daily Beast/Jones Road Beauty.
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About four years after exiting her eponymous beauty brand, Bobbi Brown launched Jones Road Beauty in 2020. Since the brand’s launch, it’s deservedly amassed quite the cult following—not that we’re surprised. The long-time makeup artist, entrepreneur, and bona fide beauty icon is known for her shade-inclusive, high-performance, foolproof formulas that appeal to makeup connoisseurs of all levels, from new-t0-makeup tweens to professional makeup artists. It comes as no surprise that Jones Road Beauty’s curated lineup of clean, skincare-infused products has become a rising star in the space, and the Miracle Balm is arguably its most popular formula.
After reading a couple of Scouted contributor’s reviews of Jones Road Beauty’s bronzer and WTF foundation, I decided I had to give Bobbi Brown’s new brand a try myself, and I opted for the Miracle Balm, which had been popping up on my Instagram and TikTok feeds for months. The Miracle Balm is a skincare-makeup hybrid that contains a slew of hydrating ingredients, including argan oils, jojoba seed, and vitamin E, and excluding an expansive list of nasty, impossible-to-pronounce chemicals like EDTA and PEGs. It’s available in nine clear-ish and tinted hues that work on a variety of skin tones, from fair to extra deep.