ChouChou: How a 25-Year-Old Woman Made $35,000 in 48 Hours – WhatsNew2Day

A small business made more than $35,000 in just 48 hours after TikTok star Anna Paul donned the brand’s stunning 1940s bullet bralette online.

Tina Grasso started ChouChou Intimates in November 2019 from her kitchen table after failing to find a brand of underwear that blurred the lines between comfortable, everyday wear and date night.

Her company, which has 23,000 followers on Instagram, is known for its personalized underwear feature.

Ms Grasso and the team were beside themselves after telling off the glamorous 23-year-old wore the product in a video shared on her Instagram story on April 3.

British TikTok star Chloe Frater, who has 77,000 followers, also boasted about the brand in a video a few days before Anna’s post.

The brand saw sales skyrocket, with a product sold every three minutes for 48 hours.

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The team captured their enthusiastic reactions in a video entitled ‘When Anna Paul wears your product on insta!’

The delicate “vintage triangle” bralette costs $49.95 and is made of satin and sheer mesh fabrics for a comfortable finish.

It is available in sizes XS to 2XL and is designed with adjustable straps.

And this isn’t the first time Aussie label products have been worn by celebrities, as last year American media personality Addison Rae bought a slew of lingerie.

Mrs. Grasso couldn’t prepare for an order from Addison on Sunday afternoon.

The 22-year-old media personality was ranked the highest-earning TikTok personality by Forbes in August 2020, but entered the Forbes ’30 Under 30′ list for social media influencers the following year.

“When Addison Rae’s order came in I was in disbelief, part of me didn’t believe it was really her,” Ms Grasso recalled. Popsugar.

But the address came from Los Angeles – where the Netflix star got He’s All That’s From – so she started researching the area with fraud filters on to make sure it was legit. It was.

“I also saw in Shopify that she came directly to the store via Instagram. But since we had less than 8,000 followers at the time and didn’t advertise in the US, I couldn’t (and still can’t) figure out how she found the page,” Ms. Grasso said.

Addison chose some pieces from the brand’s first collection – called Audrey – and even personalized some of her products.

‘It’s crazy to think that someone with 40 million followers can find a small Australian brand with less than 10,000 followers and like their products enough to make a purchase – not to mention share it on their socials’ , she said.

Addison posted a photo of her underwear captioned “Obsessed” to her Instagram story, sending legions of fans to the little-known lingerie store.

Ms Grasso said: ‘Of course I wrote her a personalized card and told her to DM us if she liked the products. Shortly after the order was delivered, I received a message from her that she was obsessed with the products. I could not believe it.’