Sun. Dec 15th, 2024

How ‘Mrs. Davis’ Staged a Super Bowl Commercial With Fake Nuns and the Holy Grail<!-- wp:html --><p>Peacock</p> <p>Imagine how hard it is to fund, conceptualize, and shoot <a href="https://www.thedailybeast.com/best-super-bowl-commercials-2023-from-adam-driver-to-timothee-chalamet">a commercial slot in the Super Bowl</a>. That can’t be easy. Now, throw in a batch of cult members <a href="https://www.thedailybeast.com/obsessed/sxsw-festival-recap-mrs-davis-rachel-sennott-and-more">posing as nuns</a>, a fake product in the spotlight, and the Holy Grail—sounds a whole lot trickier, right?</p> <p>It was a feat that <a href="https://www.thedailybeast.com/inside-san-junipero-the-magical-black-mirror-episode-that-will-help-take-your-mind-off-trump">director Owen Harris</a> (<em>Black Mirror</em>) was willing to pull off for <a href="https://www.thedailybeast.com/obsessed/mrs-davis-review-is-this-the-most-inscrutable-new-show-on-streaming"><em>Mrs. Davis</em></a>, Peacock’s new, twisty sci-fi series about a (real) nun, Simone (<a href="https://www.thedailybeast.com/obsessed/betty-gilpin-interview-on-mrs-davis-and-making-out-with-jesus">Betty Gilpin</a>), who’s trying to find the Holy Grail, in order to defeat an AI overlord known as Mrs. Davis, a sentient robot who speaks to the human world through an earpiece. Each episode of <em>Mrs. Davis </em>is even more creative and bonkers than the last—and that’s no different with this week’s fifth installment, “A Great Place to Drink to Gain Control of Your Drink,” which sees the Grail on a warped film set, murdering a poor girl, and ultimately, ending up in a whale’s belly.</p> <p>“It’s not easy to sell a show like this. It’s not easy to convince people that it’s going to work,” Harris tells The Daily Beast’s Obsessed over Zoom. “It’s a real plus, being involved in something that will hopefully give the industry confidence to take these big swings and get behind invention and originality.”</p> <p><a href="https://www.thedailybeast.com/obsessed/mrs-davis-episode-5-how-they-pulled-off-that-surprise-super-bowl-ad">Read more at The Daily Beast.</a></p><!-- /wp:html -->

Peacock

Imagine how hard it is to fund, conceptualize, and shoot a commercial slot in the Super Bowl. That can’t be easy. Now, throw in a batch of cult members posing as nuns, a fake product in the spotlight, and the Holy Grail—sounds a whole lot trickier, right?

It was a feat that director Owen Harris (Black Mirror) was willing to pull off for Mrs. Davis, Peacock’s new, twisty sci-fi series about a (real) nun, Simone (Betty Gilpin), who’s trying to find the Holy Grail, in order to defeat an AI overlord known as Mrs. Davis, a sentient robot who speaks to the human world through an earpiece. Each episode of Mrs. Davis is even more creative and bonkers than the last—and that’s no different with this week’s fifth installment, “A Great Place to Drink to Gain Control of Your Drink,” which sees the Grail on a warped film set, murdering a poor girl, and ultimately, ending up in a whale’s belly.

“It’s not easy to sell a show like this. It’s not easy to convince people that it’s going to work,” Harris tells The Daily Beast’s Obsessed over Zoom. “It’s a real plus, being involved in something that will hopefully give the industry confidence to take these big swings and get behind invention and originality.”

Read more at The Daily Beast.

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