Taylor Swift’s Eras tour is making her even richer.
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A Singaporean bank’s cardholders have exclusive access to presales for Taylor Swift concert tickets.
Swiftie bachelors are going viral as they jokingly search for dates who happen to be cardholders.
Over 300,000 fans are expected to attend the concert’s Singapore dates, per The Straits Times.
Eligible bachelors want to score tickets to Taylor Swift’s Singapore concert so badly they’re posting their profiles on Twitter, hoping to land a date who checks one key criterion: they must own a United Overeas Bank, or UOB, credit card.
Starting Wednesday, UOB cardholders will have exclusive access to a presale for tickets to Swift’s concerts, which will be held in the city-state from March 2 to March 9, 2024.
The general public will not have access until two days later.
Keen to beat the rush for tickets, enterprising Swifties jokingly started to tweet out their dating profiles in search of romantic partners who also happened to be cardholders.
In a tweet on June 23 that’s been viewed over 2.3 million times, @jameswindborne, a self-professed Swift-fan, described himself as a 30-year-old pilot and architect who “can afford to live in this economy.”
His criteria for a partner: a “male/female” who lives in Singapore or Japan and is a “UOB Credit/Debit cardholder.”
—James (@jameswindborne) June 22, 2023
Dozens of other Taylor Swift fans are racking up thousands of likes with tweets in the same format.
Hazim Azman, a Malaysian fan who tweeted two selfies and a bulleted list of reasons to date him, told Insider on Wednesday that he considers his tweet successful, as he befriended a few people who are UOB cardholders and promised to help him secure tickets.
“Fingers crossed, let’s hope we secure the tickets today,” he said, planning to travel down to Singapore to catch the show if he gets tickets.
There were already over 1 million fans in the presale queue on Wednesday, local media outlet The Straits Times reported. Over 300,000 fans are expected to attend the concert’s Singapore dates, per the report.
The allure of potential early concert tickets has also spiked credit card sign-ups in Southeast Asia by 45% in the week after the promotion was announced, UOB said in a Tuesday statement seen by Insider. Most of the approved sign-ups were for those between 20 to 40 years old, the bank said.
Only cardholders in Singapore, Malaysia, Indonesia, Thailand, and Vietnam are eligible for the presale.
The Eras Tour could become the first-ever concert to earn more than $1 billion from tickets, merchandise, and sponsorships, according to a June 26 report by The Wall Street Journal.