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ICYMI: Amazon recently confirmed that the two-day Prime Day event will be held on July 11 and July 12. The Black Friday level deals will roll out at 3 a.m. EST on July 11 and run through July 12 at midnight, but historically, the massive deals on Amazon (and other retailers) will run throughout the entire week.
The two-day deal extravaganza is always chock-full of epic, Black-Friday-level deals and discounts across all the massive e-tailer’s virtual shelves, from fashion staples and TikTok-famous products to expensive investment items like electronics and tech gadgets marked down up to 80 percent off—and this year is no exception. However, Amazon is launching some new Prime Day features this year, including invite-only-deals with exclusive discounts on coveted items expected to sell out quickly. Amazon Prime members can sign up to request an invitation for these invite-only deals. If you’re selected, you’ll receive instructions by email on how to purchase the product in question.