Elon Musk’s Twitter rebrand has garnered mixed reviews.
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Elon Musk says he’s making dark mode Twitter’s default option.
He first said he planned to scrap light mode because the dark version was “better in every way.”
The billionaire later backtracked after users asked him to keep the light mode option.
Elon Musk isn’t finished with his Twitter makeover quite yet.
After announcing that Twitter was rebranding to X and swiftly changing the company logo, the billionaire said he plans to make “dark mode” the platform’s default.
The Tesla boss initially announced plans to scrap light mode altogether, saying that the dark version was “better in every way,” but then backtracked by saying dark mode would simply become the new default.
He tweeted on Thursday evening: “A lot of people have asked to keep light mode, so we will, but the default will be dark and dim will be deleted.”
The comments of the original tweets were flooded with people pleading the case for Twitter’s light mode.
“Dark mode is much harder to read outside in daylight,” one user said. “Change the default, not the option.”
Musk has been embarking on an ambitious Twitter rebrand in the last week.
The dramatic and sudden rebrand has confused some commentators and experts. The loss of the Twitter brand wiped out anywhere between $4 billion and $20 billion in value, Bloomberg reported, citing analysts and brand agencies.
One marketing expert told Fortune the rebranding was “completely irrational from a business and brand point of view.”
Musk has long spoken about his vision to incorporate Twitter into an “everything app” called X, originally saying the platform would act as “an accelerant” to the app’s development.