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Usher will headline the 2024 Super Bowl halftime show, sponsor Apple Music announced on Sunday in a clip that inexplicably featured Kim Kardashian. The NFL confirmed the news in a separate tweet.
The streaming service deployed a roster of stars, including Kardashian, Baltimore Ravens wide receiver Odell Beckham Jr., and former Super Bowl champions Deion Sanders and Marshawn Lynch, to tell a young Usher in a clipped-together phone call that he would be the star of the halftime show. One clip even included a present-day Usher calling his younger self from the promo shoot for the announcement.
“It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list,” Usher said in a statement, according to ESPN. “I can’t wait to bring the world a show unlike anything else they’ve seen from me before. Thank you to the fans and everyone who made this opportunity happen. I’ll see you real soon.”