Scouted/The Daily Beast/Rare Beauty.
Scouted selects products independently. If you purchase something from our posts, we may earn a small commission.
In a beauty industry that feels increasingly oversaturated by celebrity brands, from its onset Rare Beauty has stuck out for being unique—in the best way possible. It’s true, Rare Beauty’s liquid blushes have rightfully earned a permanent place in my makeup cabinet while its tinted moisturizer is just about sold-out everywhere after going viral on TikTok, a trend that hardly seems to be a rare occurrence for the brand. And it’s not just Selena Gomez’s star power that has drawn people in—in fact, the products more than speak for themselves (though I do enjoy watching Sel’s frequent makeup tutorials on TikTok.) With the brand’s latest venture into matte lipsticks and liners with its Kind Words Collection, I, a self-described lipstick aficionado tried out the new line first-hand, here’s whether it’s worth snagging.
When it comes to makeup, lip products are the one makeup product you’ll never see me without. Whether it’s a shimmery lip gloss or a bright red lipstick, my pout always gets the VIP treatment. Rare Beauty’s new collection includes 10 pigment-rich matte lipsticks with shades from neutral beige to deep berry rose to a rich chocolate brown and 10 made-to-match creamy lip liners. As a still-recovering wearer of ultra-drying matte lipstick that everyone used years ago, I’m always a bit apprehensive about buying matte finish lippies. Don’t get me wrong, I definitely still am a matte lipstick fan, but it does mean I’m now a bit more cautious about the specific formulas and overall feel before I apply. All this being said, I was incredibly impressed with the formula of Rare Beauty’s new lipstick.