EE boss: We’ll take on Amazon and Currys

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Dec 3, 2023 #‘boss’, #amazon, #currys, #we’ll

EE boss: We’ll take on Amazon and Currys

<p><a href="https://whatsnew2day.com/">WhatsNew2Day - Latest News And Breaking Headlines</a></p> <div> <p class="author-section byline-plain">By Calum Muirhead <a target="_blank" href="https://twitter.com/intent/follow?screen_name=Cal_Muirhead&tw_p=followbutton" class="twitter-follow-author" rel="noopener"><span class="follow-author"></span></a> </p> <p class="byline-section"><span class="article-timestamp article-timestamp-updated"> <span class="article-timestamp-label">Updated:</span> 05:59 EST, December 3, 2023 </span> </p> <p>   </p> <p>  </p> <p>   </p> <p> </p> <p> </p> <p>   </p> <p>  </p> <p>  </p> <p>  </p> <div> <p class="mol-para-with-font">EE plans to take on Amazon and Currys by becoming one of the biggest sellers of electrical products, including computers, cameras and “smart” appliances.</p> <p class="mol-para-with-font">It is part of a restructuring of the company, which is owned by BT and is best known for offering broadband and mobile phone packages.</p> <p class="mol-para-with-font">Boss Marc Allera told The Mail on Sunday he wants customers to buy items through EE “every day and every week”.</p> <div class="artSplitter mol-img-group"> <div class="mol-img"> <div class="image-wrap"> </div> </div> <p class="imageCaption">Doubling down: EE plans to take on Amazon and Currys by becoming one of the biggest sellers of electrical goods</p> </div> <p class="mol-para-with-font">Its strategy also involves offering a service to group multiple subscriptions to companies like Netflix into a single account paid through the US.</p> <p class="mol-para-with-font">He said EE aims to become a “one-stop shop” for people who are increasingly tired of having to manage numerous subscriptions.</p> <p class="mol-para-with-font">This week, BT will switch to using the EE brand for all its home services.</p> <p class="mol-para-with-font">It’s a big change from the last three decades, when the BT logo was synonymous with landlines and the internet.</p> </div> <p> </p> <div class="column-content cleared"> <div class="shareArticles"> <h3 class="social-links-title">Share or comment on this article: EE boss: We will take on Amazon and Currys</h3> </div> </div> <p class="mol-style-italic byline-section justify">Some links in this article may be affiliate links. If you click on them, we may earn a small commission. That helps us fund This Is Money and keep it free to use. We do not write articles to promote products. We do not allow any commercial relationship to affect our editorial independence.</p> </div> <p><a href="https://whatsnew2day.com/ee-boss-well-take-on-amazon-and-currys/">EE boss: We’ll take on Amazon and Currys</a></p>

WhatsNew2Day – Latest News And Breaking Headlines

By Calum Muirhead

Updated: 05:59 EST, December 3, 2023

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EE plans to take on Amazon and Currys by becoming one of the biggest sellers of electrical products, including computers, cameras and “smart” appliances.

It is part of a restructuring of the company, which is owned by BT and is best known for offering broadband and mobile phone packages.

Boss Marc Allera told The Mail on Sunday he wants customers to buy items through EE “every day and every week”.

Doubling down: EE plans to take on Amazon and Currys by becoming one of the biggest sellers of electrical goods

Its strategy also involves offering a service to group multiple subscriptions to companies like Netflix into a single account paid through the US.

He said EE aims to become a “one-stop shop” for people who are increasingly tired of having to manage numerous subscriptions.

This week, BT will switch to using the EE brand for all its home services.

It’s a big change from the last three decades, when the BT logo was synonymous with landlines and the internet.

Some links in this article may be affiliate links. If you click on them, we may earn a small commission. That helps us fund This Is Money and keep it free to use. We do not write articles to promote products. We do not allow any commercial relationship to affect our editorial independence.

EE boss: We’ll take on Amazon and Currys

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