Our second annual Banking Digital Trust survey polled digital banking users of the 10 largest US banks on which factors across six key dimensions—Security, Privacy, Reputation, Reliability, Ease of Use, and Feature Breadth—most influence their level of trust in their banks’ digital channels. We then asked respondents to rate their banks across each dimension to determine category leaders.
The actionable survey data guides banks through how to best act on digital touchpoints and improve customer trust for the long term.
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