Since its founding in 1971, Bed Bath & Beyond has been a go-to destination for home goods.
In recent years, however, the retailer has shown significant signs of struggle, including slumping sales and executive turmoil.
We took a look at the rise and fall of the iconic big-box retailer.
The situation worsened when activist investor and GameStop Chairman Ryan Cohen sold his 9.8% stake in the company earlier this month. Now, analysts are saying the company may be in its “end days.”
Bed Bath & Beyond was once a leading home goods retailer, appealing to shoppers across the nation with its strategy of abundance. The beloved store, which lined strip malls nationwide, became known for its huge assortment of products spanning every color and style.
Over the years, it became a go-to for just about anything for the home and — true to its name — beyond.
We took a closer a look at Bed Bath & Beyond’s rise from a small linen store in New Jersey to a major national retail chain now on the brink of collapse.
Bed Bath & Beyond was founded in 1971 in New Jersey by Warren Eisenberg and Leonard Feinstein.
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The duo had formerly worked in management at Arlans, a local discount chain, and saw opportunity for growth in the bed and bath categories.
“We had witnessed the department store shakeout, and knew that specialty stores were going to be the next wave of retailing,” Feinstein told the trade publication Chain Store Executive in 1993.
It was originally called Bed ‘n Bath, to reflect its specialty linens and bath products. The company would later rebrand to Bed Bath & Beyond in 1987.An employee pushes a cart on his shift.
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During the course of the 1970s, Bed Bath & Beyond expanded to 17 locations, primarily in the greater New York area and California.
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The 1980s also marked an era of increased competition for Bed Bath & Beyond, thanks to the rise of stores like Linens ‘n Things.
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In response, the company launched its first superstore concept, a 20,000-square-foot store that would become the model for the modern Bed Bath & Beyond store.
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The company has been widely credited as being at the forefront of the superstore movement in America.
This new massive store featured a wide array of brands and products in nearly every color and style, setting it apart from department stores at the time that tended to stock a limited assortment of specialty collections.
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Source: Funding Universe
This strategy is known by analysts as the “category killer,” a method also employed by retailers like Toys R Us, Best Buy, and Costco.
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This method is intended to bring more shoppers into stores by selling a little bit of everything across all categories and consumer demographics.
Over the next few years, Bed Bath & Beyond opened more superstores in New Jersey, California, Virginia, Illinois, Maryland, and Florida.
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Source: Funding Universe
Its new store model — which smartly grouped product categories and strategically placed impulse buys near the register — was particularly conducive to strong sales. By 1991, sales reached $134 million.
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Source: Funding Universe
Bed Bath & Beyond filed for an IPO in June 1992.
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As the company continued to grow, it added popular categories like electric appliances.
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In 1999, it reached $1 billion in sales.
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Source: Funding Universe
By the start of the millennium, Bed Bath & Beyond had 311 stores across 43 states.
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Source: Funding Universe
In 2002, Bed Bath & Beyond acquired the health and beauty retailer Harmons, followed by the holiday chain Christmas Tree Shops in 2003.
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Over the next 10 years, the company continued to focus on acquisitions, including purchasing Buy Buy Baby in 2007.
Bed Bath & Beyond additionally purchased both Linen Holdings and Cost Plus World Market in 2012.A shopper at World Market.
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By then, Bed Bath & Beyond began to hold a prominent place in popular culture, appearing in shows like “Broad City.”
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During this period, big-box stores like Bed Bath & Beyond began to show signs of struggle, as consumers turned to e-commerce and other cross-category competitors like Walmart and Target.
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Source: Racked
Suddenly, stores like Linens ‘n Things were going out of business.
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In May 2019, CEO Steven Temares was ousted by a group of activist investors who called for his resignation in a brutal 168-slide presentation. Several board members also stepped down at the behest of investors.
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In the presentation, the investors called company leaders at fault for failing to adapt to the modern retail landscape and causing sales to tank.
Adding insult to injury, the company also announced it would shutter 44 stores across eight states in 2020 to offset its declining sales,
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In November 2019, former Target CMO Mark Tritton took over for interim CEO Mary Winston as the company’s new leader.
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Source: Business Insider
While some experts at the time anticipated that the appointment of Tritton — who formerly served as chief merchandising officer at Target — would bring promise, it wasn’t expected to be an easy turnaround.A messy display at a Bed Bath & Beyond store in New York City.
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Source: Forbes
Under Tritton, the company attempted to adopt a less “cluttered” and more organized shopping experience, including implementing “the biggest change in its product assortment in a generation.”
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Source: Insider, WSJ
The revamp involved reducing its product selection and launching its own private-label brand.
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Despite a boom in sales at the beginning of the pandemic, thanks to an increased interest in home goods, Bed Bath & Beyond’s newly limited product selection exacerbated supply-chain issues, leading to empty shelves and frustrated shoppers.
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Source: Insider
Sales continued to decline, worsening with record-high inflation and decreased customer demand in recent months, according to Tritton.
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“Our business has been impacted by extraordinary macroeconomic factors, such as the derailing of the global supply chain, continued disruptions from the Omicron variant, unprecedented inflation, rising interest rates, and a turbulent geopolitical landscape which have also weighed on consumer confidence,” Tritton told investors in April.
In June 2022, the company announced it would replace Tritton as CEO, as well as swap out several top executives, marking yet another leadership shakeup for Bed Bath & Beyond.Mark Tritton
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In its most recent quarter, Bed Bath & Beyond reported net losses of $358 million.
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The company also recently announced it was discontinuing Wild Sage, its private-label bedding, decor, and furniture brand, CNBC reported.
The company became the subject of a meme-stock rally in August, thanks largely to activist investor Ryan Cohen.Bed Bath & Beyond wanted to prevent overpacked shelves
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Bed Bath & Beyond shares soared 29% earlier in the month due to meme-stock traders jumping on the stock. The effort was inspired by Cohen — head of RC Ventures, as well co-founder and former CEO of Chewy and a chairman of GameStop — betting on the company, according to CNBC.
However, shares plummeted after Cohen announced he was selling his holdings earlier this month.Chewy cofounder and former CEO Ryan Cohen is now the head of RC Ventures, an investment firm that’s taken a 12% stake in GameStop. Courtesy of Chewy.com
Courtesy of Chewy.com
Source: Insider
On August 31, Bed Bath Beyond announced it is closing an estimated 150 stores and slashing 20% of its corporate staff.A Bed Bath & Beyond store in New York City.
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The announcement was made ahead of the company’s earnings call with investors, during which it announced that sales had dropped by 25% in its most recent quarter.
Source: Insider
The closures and layoffs will help the company cut costs by $250 million through the end of the year, the company said.Bed Bath & Beyond employee helps customers load their purchases into the trunk of a taxi this afternoon on Sixth Ave. in Chelsea. Shoppers across the city continued to hit the stores today in search of holiday bargains, setting the pace for what retailers predict will be a modest improvement from last year’s dreary sales figures.
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Bed Bath & Beyond has also secured more than $500 million in new financing as it looks to right-size the business.
“The company continues to evaluate its portfolio and leases, in addition to staffing, to ensure alignment with customer demand and go-forward strategy,” Bed Bath & Beyond said in a press release.
Whether the company will regain its footing remains to be seen, but there’s no doubt Bed Bath & Beyond has a long road ahead.
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