Reuters/Eduardo Muñoz
Rappers Snoop Dogg and Master P have claimed that Walmart and Post Consumer Brands conspired to keep their newly-launch cereals from ever reaching store shelves, suggesting in a lawsuit Tuesday that their “diabolical actions” tanked sales.
The lawsuit was filed in Minnesota by the rappers’ company, Broadus Foods, whose attorneys claim Walmart and Post, the manufacturer of the rapper’s cereal, sabotaged sales through “collusion and conspiracy.”
“Post essentially worked with Walmart to ensure that none of the boxes of Snoop cereal would ever appear on store shelves,” the filing stated.