The Bear Season 3 will premiere on Hulu this June, FX chairman John Landgraf revealed at Friday’s Television Critics Association conference. Although there was plenty of discourse about whether or not the show should be released all at once—like its first two seasons—or weekly, Landgraf suspects the series will once again drop in on one day again.
Heading into Season 2, the creative team behind The Bear did discuss releasing the eight episodes over the course of several weeks. Ultimately, however, Landgraf and the other folks behind the hit show decided the first season’s rollout worked well.
“The first time I had an inkling of how big a hit The Bear would be was talking to a colleague the day after we dropped it. She said, ‘There are currently 100,000 concurrent streams right now watching the eighth episode of The Bear,’” Landgraf said. “When we came back for Season 2, since we knew we had a hit, we thought, ‘Should we milk it?’ But that was the wrong thing to do, to change it up for the audience.”