Amazon Studios
When Jennifer Lopez first announced her musical movie masterpiece This Is Me…Now: A Love Story, the resounding response was the same: “What the hell is this?”
“Please fucking watch this batshit trailer,” one person pleaded. Another praised Lopez’s dramatic narration. Some commented on the seemingly massive budget. But one person may have said it best: “Starring as yourself in your own musical about your life should be one of the goals, like, this is kind of everything.”
You’d be forgiven for being shocked by the film’s trailer, which I previously described as Cloud Atlas-meets-RRR, put into a Marvel Cinematic Universe blender and seemingly directed by Martin Scorsese when he was in his Hugo era. It is genuinely jarring, an unexpected level of visual ambition from an artist who has not released a full-length album since 2014. By just the teaser alone, it was clear that J.Lo was looking to make up for lost time and catch up to her pop peers with a spectacle all her own.