Wed. Dec 4th, 2024

The TikTok UMG Ban Has Ruined All Your Favorite Videos. Their Creators Are Fed Up.<!-- wp:html --><p>Photo Illustration by Erin O'Flynn/The Daily Beast/Getty Images and TikTok</p> <p>Since music industry behemoth Universal Music Group (UMG) f<a href="https://www.thedailybeast.com/universal-music-pens-open-letter-revealing-move-against-bully-tiktok">ailed to reach a new licensing deal</a> with TikTok last week, thousands of videos using UMG-owned music have been suddenly muted, as the corporation began <a href="https://www.thedailybeast.com/universal-music-pens-open-letter-revealing-move-against-bully-tiktok">removing its audios</a> from the TikTok library, including the likes of Drake, Bad Bunny, and Taylor Swift.</p> <p>Artists on UMG-owned labels, including <a href="https://twitter.com/apentertainment/status/1754656152409759842?s=46&t=oSPWMkcF5ae0O3HdkAoztA">Tyla</a>, <a href="https://www.hollywoodreporter.com/news/music-news/jack-antonoff-universal-music-tiktok-removal-grammys-2024-1235815295/">Jack Antonoff</a>, and <a href="https://www.instagram.com/p/C20v7DHLyTW/?igsh=MTZ1Mm40OXZoNWdkZw%3D%3D&img_index=2">J Balvin</a> have posted their <a href="https://www.tiktok.com/@sophieebtiktok/video/7331090246072896801">reactions</a> to the news, sharing feelings of disagreement and stressing the importance of social media in promoting their careers. “Yeah, I mean, my career is over, for sure,” Conan Gray, who gained a following through TikTokkers adapting his songs into viral audios, <a href="https://www.tiktok.com/@rollingstone/video/7330861908607831342">told</a> <em>Rolling Stone</em> on the subject. “I’m never gonna have a hit song ever again at this rate. No, no, it’s fine.”</p> <p>TikTok itself has echoed the artists’ concerns and frustrations. In a <a href="https://newsroom.tiktok.com/en-gb/tiktok-statement-in-response-to-universal-music-group-uk">statement</a> published Jan. 30, the company wrote: “TikTok has been able to reach 'artist-first' agreements with every other label and publisher. Clearly, Universal's self-serving actions are not in the best interests of artists, songwriters and fans.” TikTok declined to comment further when <em>The Daily Beast</em> reached out.</p> <p><a href="https://www.thedailybeast.com/the-tiktok-umg-ban-has-ruined-all-your-favorite-videos-and-creators-are-fed-up">Read more at The Daily Beast.</a></p><!-- /wp:html -->

Photo Illustration by Erin O’Flynn/The Daily Beast/Getty Images and TikTok

Since music industry behemoth Universal Music Group (UMG) failed to reach a new licensing deal with TikTok last week, thousands of videos using UMG-owned music have been suddenly muted, as the corporation began removing its audios from the TikTok library, including the likes of Drake, Bad Bunny, and Taylor Swift.

Artists on UMG-owned labels, including Tyla, Jack Antonoff, and J Balvin have posted their reactions to the news, sharing feelings of disagreement and stressing the importance of social media in promoting their careers. “Yeah, I mean, my career is over, for sure,” Conan Gray, who gained a following through TikTokkers adapting his songs into viral audios, told Rolling Stone on the subject. “I’m never gonna have a hit song ever again at this rate. No, no, it’s fine.”

TikTok itself has echoed the artists’ concerns and frustrations. In a statement published Jan. 30, the company wrote: “TikTok has been able to reach ‘artist-first’ agreements with every other label and publisher. Clearly, Universal’s self-serving actions are not in the best interests of artists, songwriters and fans.” TikTok declined to comment further when The Daily Beast reached out.

Read more at The Daily Beast.

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