Uber Eats was pressured to make a last-minute change to its Super Bowl commercial after complaints surfaced about a quick scene of a man with a peanut allergy eating peanut butter.
The lively commercial, starring Friends actors David Schwimmer and Jennifer Aniston, premiered on February 6.
The ad plays with the idea of oblivion. Aniston doesn’t remember Schwimmer, whom he spent 10 years playing on the iconic sitcom.
In one scene, a man with a swollen face, eating peanut butter from a jar with a spoon, says, ‘Are there peanuts in peanut butter?’ Oh, it’s the main ingredient.
Advocacy group Food Allergy Research & Education reached out to Uber Eats to express their concerns, saying they were “incredibly disappointed” by the brand’s use of “life-threatening food allergies as humor.”
In one scene, a man with a swollen face, eating peanut butter from a jar with a spoon, says, ‘Are there peanuts in peanut butter?’ Oh, it’s the main ingredient.
‘The suffering of more than 33 million Americans with this condition is no joke. Life-threatening food allergy is a disease, not a diet. “Enough is enough,” the statement continued. reported by variety.
According to the outlet, Uber Eats agreed to cut the approximately three-second scene, which occurs approximately 35 seconds after the 60-second commercial.
The company has not publicly confirmed its intention, but the advocacy group’s CEO said the food delivery service “has made a change to the ad that will air to the broad Super Bowl audience” that removes “the reference to peanut allergy. ‘
The National Institutes of Health reports that approximately 13 people die each year in the U.S. due to peanut allergies.
Aniston and Schwimmer star in the ad about oblivion
Aniston can’t seem to remember her 10-year-old co-star and on-screen love interest when they meet on set.
Aniston and Schwimmer worked together for a decade on the iconic comedy, during which their characters’ on-again, off-again love story defined the show.
The premise of the commercial begins with Aniston receiving a bag with different products, including flowers and shampoo, from Uber Eats.
A production assistant hands him the branded bag and tells the star that he didn’t remember that a person could get “all this stuff on Uber Eats.”
Jennifer replies: ‘Well, you know what they say; To remember something you have to forget something else. Make a small space.
That line is followed by several situations in which an individual forgets an important piece of information, but remembers to order Uber Eats.
Aniston is then shown holding her Uber Eats bag when Schwimmer arrives on set.
He greets her nonchalantly and goes to give her a hug, but his former co-star seems taken aback and rejects him.
She says, ‘Um, do we know each other?’
Later, the scene cuts back to Aniston, who is trying to figure out how she knows Schwimmer.
Aniston eventually walks away, seemingly unconcerned by the interaction, and says to herself, “Like I’m going to forget 10 years of my life.” Schwimmer says: “I hate this city”
David and Victoria Beckham are also on site, making their Super Bowl advertising debut.
In part of the clip, Victoria and David ‘forget’ the name of their pop group The Spice Girls
Jennifer asks for a clue and David replies, “We worked together for ten years.”
She replies: ‘Ten years? You were nice.’
Aniston eventually walks away, seemingly unconcerned by the interaction, and says to herself, “Like I’m going to forget 10 years of my life.”
Schwimmer says to himself, “I hate this city.”
Elsewhere in the commercial, David and Victoria Beckham make their Super Bowl advertising debut, as the married couple forgets the name of Victoria’s iconic girl group, The Spice Girls.