Tiger Woods announced his new “chapter” Monday at the Genesis Invitational in Los Angeles.
Dante Carrer
Golf legend Tiger Woods debuted a new apparel partnership Monday.He announced at the Genesis Invitational at Riviera that he’ll be sporting TaylorMade.Woods and Nike parted ways after 27 years in January.
Tiger Woods will still be golfing in his trademark red polos — albeit made by a different company.
Woods parted ways with Nike after 27 years last month, but on Monday announced a new partnership with TaylorMade Golf.
Woods has long used TaylorMade clubs. The company also recently filed trademark applications for Woods’ Sun Day Red brand — a nod to the red he wears golfing every Sunday as an homage to his mother, who said it was his “power color,” according to The Associated Press.
He debuted the new look on Monday at the Genesis Invitational at Riviera in Los Angeles, wearing an off-white hoodie from the line. The brand officially launches in May.
The announcement came as a surprise to some golf insiders, who had predicted a collaboration with Greyson Clothiers. There had been clues that Woods would be turning to the company for his next partnership. Woods’ 14-year-old son Charlie was spotted wearing some of Greyson’s clothes over the weekend, Sports Illustrated reported.
On Saturday Woods shared an Instagram picture teasing his announcement. Fans were quick to note that his new Sun Day Red logo could be seen on his glove.
Woods played all four rounds of the unofficial Hero World Challenge in December, his first competition in nearly eight months while he recovered from ankle surgery after the Masters. He’s the tournament host for this year’s Genesis Invitational on the PGA Tour.
Woods’ meteoric golfing career after his win at the 1997 Masters was topped only by his ability to clinch millions in endorsements. At his peak in the late 2000s, Woods made $100 million annually off the course, Forbes reported.
The endorsement income remained profitable for Woods even amid injuries and scandal. In 2009, after reports surfaced that he had been cheating on his wife at the time, Elin Nordegren, he crashed his SUV into a fire hydrant near his home in Florida. He came clean about multiple infidelities shortly after.
“I had affairs,” he said in 2010, per The New York Times. “I was unfaithful. I cheated.”
His ex-girlfriend Erica Herman dropped a sexual assault lawsuit against him last year.
Woods recently had surgery on his ankle, as well as four back surgeries, including one to fuse his lower spine following a car crash in Los Angeles in the days after the 2021 Genesis Invitational.
Forbes now lists his net worth at $1.1 billion.
Reps for Woods did not return Business Insider’s request for comment.
The Associated Press contributed to this report.