Warner Bros. Pictures
One of the big questions surrounding Greta Gerwig’s upcoming Barbie movie is how progressive her take on the iconic and somewhat controversial toy will be.
The film has already earned praise on social media for its diverse representation of the canonically white, tall, and hourglass-shaped dolls—not to mention its hilarious sidelining of Barbie’s male love interest, Ken. However, a new feature about the making of Barbie suggests that the predicted blockbuster may not be as radical as fans have been led to believe.
This week’s Time cover story features Gerwig and some of the female cast, as they discuss the film. But it also includes the executive producer of Mattel Films, Robbie Brenner, who surprisingly revealed that Barbie is “not a feminist movie.” Apparently, this sentiment was “echoed by other Mattel executives” that writer Eliana Dockertman spoke to for the story.