Photo Illustration by Erin O’Flynn/The Daily Beast/Getty Image
CORAL GABLES, Florida—Even under her fur-lined hood and bejeweled sunglasses, Bethenny Frankel’s annoyance is obvious as she talks to the camera about the latest trend to outrage the chronically online: the “Sephora Kid.”
The former Real Housewife and Skinnygirl founder is fired up about tweens and young teens running around beauty emporiums, sampling products, and splashing out on skin-care solutions and makeup meant for, well, actual women. Social media is full of videos in which employees and customers vent about these “aggressive” youngsters and clips of the kids showing off their pricey hauls. They’ve racked up 226.3 million views on TikTok alone and parody videos are popping up about the rage trend.
And Frankel is fed up.