“Iliad Flow”: Amazon’s Crafty Tactic to Reduce Prime Cancellations, Successfully Curbing Terminations by 14%
WhatsNew2Day - Latest News And Breaking Headlines Amazon has intentionally placed a maze of prompts and steps that make it…
Amazon’s Project Iliad: The juiciest highlights from the FTC’s Prime lawsuit
Jason Armond / Los Angeles Times via Getty Images The FTC sued Amazon on Wednesday over its Prime membership signup…
Project Iliad: Amazon used a sneaky tactic to make it harder to quit Prime and cancellations dropped 14%, according to leaked data
An Amazon employee walks by a Prime delivery truck in Brandizzo, Italy, near Turin, in March 2021. MARCO BERTORELLO/AFP via…