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Our hormones majorly affect our overall health in a laundry list of ways, including gut function, mood, metabolism, sex drive, sleep, and, of course, skin. Our skin is the largest organ on our bodies, yet we often look to topical treatments rather than opting for an inside-out approach to help us actually address the causes of skin conditions, not just their effects. Veracity is a pioneer in hormone-focused wellness, offering at-home hormone and skin tests backed by the brand’s medical advisory board to help create customized skincare, supplement, and lifestyle recommendations.
Veracity founder and CEO Allie Eagen was inspired to launch the wellness brand after experiencing fertility struggles for three years. After years of unsuccessful fertility treatments, excruciating miscarriages, and endless tests that didn’t seem to offer any answers, she finally discovered that hormones were to blame. “It was frustrating to discover that a hormonal issue [caused by Hashimotos] was affecting my ability to get pregnant, but even worse was realizing my skin had been trying to tell me that something was wrong for years. If I had known how to listen to it—or even that listening was something I should be doing—I might have avoided some of the hardship,” Eagen says. Equally frustrated and inspired by her journey, Eagen decided to leave her successful career as a financial executive (Estee Lauder and Cynthia Rowley) and launched Veracity to empower women by giving them the tools and knowledge to find “a solution that uncovers root causes of issues, big and small, [to put] you on a path to better skin and wellness.”