The news: Alipay+—Alipay’s merchant solutions suite—rolled out end-of-year shopping campaigns with merchants in select markets across Asia-Pacific and Europe in collaboration with partner wallets, per a press release.
Participating wallets include AlipayHK, GCash, Kakao Pay, TrueMoney, and Touch ‘n Go. Promotions start in December and include digital coupons and instant discounts, depending on the location.
The opportunity: With holiday shopping in full swing, Alipay+’s campaign can achieve two key objectives.
It can encourage mobile wallet spending during the lucrative holiday season.
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