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It’s time…! Mariah Carey is officially ringing in the holidays with a Christmas-inspired campaign for The Children’s Place, the popular children’s clothing and accessories store.
Carey is joined in the campaign by her children Moroccan and Monroe, marking the first time they have posed together for a brand partnership. The accompanying photos and video with Carey and the twins decked out in The Children’s Place’s new holiday collection, which includes everything from graphic tees to cozy sweatshirts and matching pajamas for the whole family.
Although The Children’s Place is best known for their fashion for children, Carey collaborated with the brand to design an adult dress for the occasion. The aptly named “Mariah Carey Dress” is a strapless A-line dress crafted in red velvet, with a plaid oversized bow at the back that matches the brand’s holiday plaid collection, worn by Moroccans and Monroe. The dress is available in sizes 0 to 18.
The children’s place
This was Carey’s first time designing a dress, and the singer was thrilled about collaborating on one Instagram postwriting that the “limited edition dress is perfect for this season.”
“Holiday traditions are important to us at the Carey house (and) there’s nothing sweeter than baking Christmas cookies and cuddling around the fireplace and matching in pajamas from The Children’s Place,” she added in a press release. “As someone who absolutely loves the holidays, and especially Christmas, I took a look at what The Children’s Place has been doing over the years and they have my stamp of approval for the place to shop for all the matching Christmas pajamas for the whole family and outfits!”
The children’s place
“Nothing says Christmas quite like Mariah Carey starring in our matching Christmas pajamas and matching family outfits while listening to one of the biggest Christmas hits of all time, her iconic ‘All I Want for Christmas Is You,’” says Maegan Markee, Brand Chairman at The Children’s Place. “Mariah is a Christmas icon and will remain so for generations. She brings families together through her music. We are incredibly excited to join Mariah and her children in this magical holiday campaign.”
Watch Carey’s campaign video for The Children’s Place above and shop all the looks online at Childrensplace.com and on Amazon. The new campaign helps kick off a big holiday season for Carey, who will embark on her “Merry Christmas One and All” tour in November. View tickets and dates here.