US socialite Kylie Jenner attends the 2022 Billboard Music Awards at the MGM Grand Garden Arena in Las Vegas, Nevada, May 15, 2022.
Here are all the ways Jenner has made her millions.
In March 2019, Forbes dubbed Kylie Jenner, then 21, the world’s youngest “self-made” billionaire.
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At the time, Forbes estimated that Jenner’s company, Kylie Cosmetics, was worth $900 million.
That plus her personal earnings from the company brought her net worth to more than $1 billion, Forbes said.
Many criticized Forbes’ decision to call Jenner “self-made,” saying she was born into wealth and privilege. Jenner responded to the backlash in an interview with Paper magazine, saying, “The self-made thing is true” and adding that her parents “cut her off at the age of 15.”
A May 2020 Forbes investigation called Jenner’s billionaire status into question.
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A follow-up report from Forbes later contended that the then-22-year-old was not, in fact, a billionaire. Per Forbes’ investigation in May 2020, Jenner and her mother and marketing manager, Kris Jenner, have exaggerated the size and profitability of her business and misled Forbes and other publications since 2016.
But Forbes concedes that Jenner is still a multimillionaire, now pegging her true net worth at $600 million as of June 2022.
At the time of the Forbes investigation, Jenner took to Twitter to slam the report. “I thought this was a reputable site… all I see are a number of inaccurate statements and unproven assumptions lol. I’ve never asked for any title or tried to lie my way there EVER. period,” she tweeted, also questioning Forbes’ “proof” of the claim that tax returns “were likely forged.”
“I can name a list of 100 things more important right now than fixating on how much money I have,” Jenner tweeted.
Jenner’s first job was on reality TV show “Keeping Up With The Kardashians,” which ended on its 20th season. She was nine years old when the first episode aired. A new version of the reality show from Hulu, “The Kardashians,” premiered on April 14, 2022.
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Source: Business Insider
People reported in 2017 that the family collectively earned about $30 million per season of KUWTK, but it’s unclear exactly how much each family member made.Kendall Jenner and Kylie Jenner on “Keeping Up With The Kardashians.”
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Source: Business Insider, People
Jenner also briefly starred in her own spin-off show, “Life of Kylie,” in 2017.
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Source: Insider
In 2013, when Jenner was 15, she and her sister, Kendall, launched a clothing line called Kendall + Kylie for PacSun.Kendall and Kylie Jenner at a 2015 launch party for their clothing line.
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The brand expanded into more than 25 countries in 2019 and was sold in large department stores, including Macy’s, Neiman Marcus, and Saks Fifth Avenue.
Jenner has made the bulk of her fortune through her makeup company, Kylie Cosmetics.Kylie Jenner models her products on her website, kyliecosmetics.com
Kylie Cosmetics
The company originally launched as Kylie Lip Kits, not long after Jenner admitted to getting “temporary lip fillers,” in 2015.
The company claimed to have sold more than $630 million worth of makeup in its first two years, including an estimated $330 million in 2017.
Kylie Jenner/Instagram
Source: Forbes
The manufacturing, packaging, and sales of Kylie Cosmetics products are all outsourced to private companies, including Seed Beauty and Shopify.
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Source: Forbes
And the financial and public relations aspects of the brand are handled by Kardashian-Jenner matriarch and Kylie’s mother, Kris Jenner, in exchange for a 10% management fee.Kris Jenner and Kylie Jenner in 2016.
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Source: Forbes
In 2018, Jenner claimed that Kylie Cosmetics was on track to bring in more than $300 million in revenue, partially thanks to an exclusive distribution detail with beauty retailer Ulta.Jenner at Houston Ulta Beauty to promote the exclusive launch of Kylie Cosmetics with the retailer in November 2018.
Rick Kern/Getty Images for Ulta Beauty
Forbes said in 2020 that in reality, financial documents show that the company sold closer to $125 million.
Much of Jenner’s work on Kylie Cosmetics takes place on social media. She frequently promotes the brand on her personal Instagram account.Kylie Cosmetics are displayed at Ulta beauty on November 18, 2019 in New York City.
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“Social media is an amazing platform,” Jenner, who has more than 368 million followers on Instagram, told Forbes in 2019. “I have such easy access to my fans and my customers.”
Jenner also had lucrative endorsement deals with Puma and other brands.Jenner at a Sugar Factory event in Las Vegas.
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Source: Forbes
She has endorsed products on Instagram from brands including Fashion Nova, SugarBearHair vitamins, and Adidas.Kylie Jenner at pop-up for Adidas in 2018.
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A 2018 report from social media insights firm D’Marie Analytics found that a single Instagram post by Jenner was worth $1 million in advertising.
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Source: Insider
Although she has since shut it down, Jenner previously made money from her personal app, which launched in 2015 and made $105,170 on its first day.Jenner charges for exclusive content on her app.
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The app offered “an exclusive mix of free and premium paid content from Kylie’s world, bringing you closer to her than ever before,” according to its description.
But at the end of 2018, Jenner announced she would stop posting to the app in 2019.
Despite agreeing to sell the majority of the company last year, Jenner told Forbes back in 2018 that she envisioned herself working there “forever.”Stormi Webster, left, and Kylie Jenner, right, in Las Vegas, Nevada, on May 15, 2022.
Matt Winkelmeyer/Getty Images for MRC
She told the magazine she would perhaps pass the business on to her daughter, Stormi, one day.
In September 2021, Coty announced a baby care products brand by Jenner called Kylie Baby.
A post shared by Kylie Baby by Kylie Jenner (@kyliebaby)
In a press release, Coty introduced the brand as a line of “safe, gentle, clean, and conscious” products that are formulated to be “vegan” and “cruelty-free.”
Kylie Baby is just one of several brands using Jenner’s name that aims to build off the success of Kylie Cosmetics, including Kylie Swim and Kylie Skin.
Source: Business Insider
Jenner is splitting a nine-figure salary with her family through Hulu’s “The Kardashians”
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Disney previously announced in a press release that the Kardashian-Jenners signed a multiyear contract with the company to produce “new global content that will stream exclusively on Hulu.”
After details emerged that the family was pursuing a new iteration of their hit reality TV series,
Variety reported that the Kardashian-Jenners would be equally splitting a nine-figure salary for the Hulu show.
The first season of the series, more succinctly titled “The Kardashians,” premiered in April 2022.
Source: Business Insider, Variety
