Chick-fil-A short film
Chick-fil-A screenshot
Chick-fil-A, one of the most successful fast food chains in the US, is entering showbiz. The chain is hiring an “entertainment producer,” according to a job posting on its website. The new entertainment app, PLAY, will feature scripted and non-scripted programming.
Chick-fil-A is going Hollywood.
The Atlanta-based fast-food chain, owned by the wealthy Cathy family, is set to launch a family-focused entertainment app called PLAY, according to a job posting for an “entertainment producer” listed on the chain’s website.
Programming on the app includes scripted audio, podcasts, and video series.
“This original programming is intended for Chick-fil-A’s soon-to-be launched PLAY entertainment app and may include scripted podcasts and audio adventures, original animation, reality and game shows, and other live-action scripted or non-scripted programming,” the job posting states, adding that the preferred candidate should have six years or more experience in show running or writing for a kids/family series.
The entertainment producer is expected to work with content creators who produce podcasts, live-action scripted video entertainment, animation, game shows, reality, or other non-scripted shows, according to the job duties of the position.
The PLAY app is geared toward entertaining families and children.
The content must match the “vision, heartbeat, and positioning of the Chick-fil-A brand,” according to the job posting.
“The Chick-fil-A brand has a very specific and nuanced approach, and content will need to be carefully and thoughtfully brought to life in such a way that audiences both internal and external can quickly say, ‘That feels like Chick-fil-A.'”
Chick-fil-A is known for its conservative beliefs. The brand is closed on Sundays so workers can spend time with family. As described on its website, part of its purpose is “to glorify God.” In the past, the company donated to anti-LGBTQ+ organizations. But in 2019, the chain stopped contributing to these types of organizations after facing public backlash.
Chick-fil-A didn’t respond to Business Insider’s request for comment.
PLAY content would not be the chain’s first venture into showbiz. Chick-fil-A recently released the latest installment of its original animated short series, called “Stories of Evergreen Hills,” which the company describes as “a fantastical animated universe where kindness is more than a mere friendly gesture. It’s the central purpose of the world and the mission of its heroes.”
It’s unclear when the app will launch or if it will be integrated with Chick-fil-A’s 11-year-old mobile app, whose loyalty arm has 50 million members. That’s more than Chipotle’s 36 million members.
The entertainment producer will manage writers, actors, casting directors, artists, and showrunners. The salary range was not listed.
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