Consumers and marketers see a role for (responsible) generative AI in customer experiences
Getty Images By Anil Kamath, Adobe fellow & vice president of technology In less than a year, advances in generative…
Marketers are “buzzing with optimism” about the potential of AI, says BCG’s CMO
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Fernando Machado, CMO of NotCO, talks about what marketers overlook while trying to embed DEI into their campaigns
Fernando Machado, CMO of NotCo. NotCo Fernando Machado is the CMO of NotCo, formerly of Burger King and Activision Blizzard.…
Marketers should use research and data to help minimize backlash to social-issue campaigns
Natalie Behring/Getty Images Brands that take stand on social and political issues often face some sort of backlash. Insider spoke…
Sports gambling opportunities for marketers
As US sports leagues and tournaments resume normal operations, the business of sports video is mostly back to pre-pandemic levels.…