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RELATED: New England coach Jimmy Floyd Hasselbaink has stopped producing content for betting firms after his interview with a sanctioned gambling firm surfaced just 48 hours after the Three Lions’ clash with Ukraine.
England’s Jimmy Floyd Hasselbaink will stop producing content for bookmakers
The attacking coach gave an interview to PariMatch after the Ukraine match
However, this gambling company is currently under sanctions in Ukraine
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England attacking coach Jimmy Floyd Hasselbaink will stop providing promotional content to bookmakers after an interview he gave with a gambling company banned from operating in Ukraine surfaced on Tuesday.
Hasselbaink, a recent signing to Gareth Southgate’s squad, was part of the England squad that took on Ukraine at Wembley on Sunday night.
The game provided English football with an opportunity to show solidarity with Ukraine, which is suffering at the hands of Russia in a war that has shocked the world.
But just 48 hours after England won 2-0 at the National Stadium, an interview with Hasselbaink by bookmaker PariMatch, which was sanctioned in Ukraine for continuing to operate in Russia during the conflict, was broadcast on the company’s official website.
Sportsmail understands the interview, in which the Dutchman talks about current England players Bukayo Saka, James Maddison and Marcus Rashford, took place on February 10 – a month before Ukraine made the decision to sanction PariMatch.
Englishman Jimmy Floyd Hasselbaink will stop providing promotional content to bookmakers
Hasselbaink’s interview with PariMatch, a sanctioned gambling company in Ukraine, was released shortly after England’s match with Ukraine.
However, the timing of the interview being announced so soon after the clash against Ukraine arrives as an embarrassment.
In addition to the complexities associated with PariMatch, the provision of sponsored content to bookmakers in general is an additional concern for The Football Association given ongoing concerns with regard to sports-related gambling.
The government is currently finalizing a revolutionary white paper that will have consequences for football gambling advertising.
Hasselbaink has now agreed not to be involved in the gambling company’s promotional business due to his position with England.
Headquartered in Cyprus, PariMatch was founded in Ukraine in 1994 before entering the Russian market four years later.
The company is on Chelsea’s list of official partners, but Sportsmail revealed the west London club was reviewing its sponsorship arrangement with them after discovering the bookmaker was penalized.
In January, Hasselbaink gave an interview to safe betting sites and has a history of providing content to gambling companies.
In an interview in January, the former Chelsea striker pleaded with his former employers to sign England captain Harry Kane – a player he now works with at international level – from Tottenham for £50m this summer.
“The only person you can go to and get who is the kind of player who will boost Chelsea in that position is Harry Kane,” said the former Netherlands international.
If I were responsible I would hunt him down. I know he may not make this move because of the rivalry with Tottenham but I will at least try.
Given his role with England, such interviews provide a conflict of interest for Hasselbaink
I know he’s 29, but at the end of the season he only has a year or two left on his contract.
“It wouldn’t cost £100m this summer, it would cost more like £50m or £60m which is much better value.”
Doing such interviews now would provide an obvious conflict of interest for Hasselbaink, who also worked as a regular TV pundit, given his new role with the Football Association.
Premier League clubs will seek assurances that any future media action by Hasselbaink does not prejudice any of the England internationals.
England manager Jimmy Floyd Hasselbaink has stopped producing content for bookmakers